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UDHAMPUR: As the Indian Army celebrated the Infantry Day on 27 Oct 2016, it is imperative for the nation to pay hourage to Col Chewang Rinchen, MVC & Bar, SM, a legend in his own right, who not only successfully defended Ladakh from the Pakistani Raiders in 1947 with his Nubra Guards, a volunteer force of just 50 men that he himself raised, but also proved his mettle in 1962 and 1971 Wars.  Infact it was Col Rinchen who liberated Turtuk from the Pakistanis in 1971 capturing an area more than 800 Sq Kms in the Bargain.

It was at the age of 17 that this hero was awarded his first MVC in 1948 for having successfully defended Leh from the Pakistan invaders.  He was also promoted to the Rank of Captain.  In 1962, this brave soldier successfully defended the Chandani post in Daulat Bag Oldie sector with just a handful of men and was awarded the Sena Medal for the effort.

Finally, in 1971, Col Rinchen captured Pt 18402, Chalunka Complex and Turtuk along the Shyok valley.  He had planned to move towards Skardu, and capture the entire Baltistan area however, it was the ceasefire that came to the rescue of the Pakistanis, but not before this brave soldier with his band of Nunnus (as the Nubra Guard Soldiers were affectionately called) had captured more than 800 Sq Kms of POK.  For this effort, he was awarded bar to Maha Vir Chakra.  Col Rinchen is still fondly remembered in Ladakh as the “Survivor of Nubra” and “The Liberator of Turtuk”.  

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JAMMU: Though the Jammu, also known as city of temples across the world is a small market for online business opportunities yet Vasundhra Charak braved to take initiative and started Whatsapp and online shopping with a motive to make best quality products available to customers at their door steps at reasonable price. 

Perhaps Vasundhra Charak is the first girl from Jammu who came out with this novel idea at hometown to offer quality products to customers at their doorsteps without visiting any outlet or showroom or retail shop. The customers’ just need to place order online and the product will be delivered at their door steps hassle free. 

Vasundhra Charak is not an ordinary girl, she could have got a well paid job in any private company or in government department but her thinking is not just to secure a job but her inner fire always guided her to make an impact in the society by doing something different and become a role model for the girls of Jammu and Kashmir state.

She completed her B.Tech in IT and started working in an IT company where she had been drawing a good salary besides growth but after a while she realized that she is not cut out for 9 to 5 job and she decided to start something at her own. 

She left the job, and as she was well aware about the high demand for garment and accessories she came out with a novel idea of providing best quality goods at low prices so she started online and whatsapp shopping in Jammu where products are directly delivered at customers’ door step.

She chose clothing, shoes and accessories over other things because first she have a knack for designing clothes and accessories and secondly there is a large untapped online and whatsapp market in Jammu and all the items which she is selling are available at very exorbitant prices so to make a differences to the people and choices they make Vasundhra chose this business.

Her online website is already under construction and it is the logical next step after the kind of response she is getting for her products in Jammu. She assures to make her site user friendly where people can shop using; ‘new try and buy feature’ and they need not to worry about exchange and return as it will be their own local online store where they can visit anytime.

Talking to JK Monitor, Vasundhra Charak said that when she started, people were quite anxious about the quality of her products but since she personally ensure that only the best quality products are delivered at their doorsteps, the problems was sorted out as soon as the deliveries started and the word started spreading.

Vasundhra Charak is very positive about the online market in Jammu and India as a whole. “Since the Internet is now reaching every household through mobiles, the online market for all the products will keep on growing. Also, the online seller can save on warehousing and logistics cost keeping the cost of the products low for the end user, so I am very positive”, Vasundhra opined. 


Vasundhra has no plans of adding new products at the moment, rather than adding new products she prefer on focusing on providing  the widest range of clothes and accessories to customers and expand in these segments.

According to Vasundhra for customers online stores are always better than the retail stores because first since the online stores saves on warehousing, display and logistic costs the cost of the products are lower than the retail stores and also the online store directly deals with the manufacturers, the variety they can offer is much more than the retail stores. So customers can have more variety at lower cost.

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JAMMU: Though it is a tough job to be student and at the same belonging to an industry to which every girl is passionate about being among the top, but for Anjum Poonawala everything goes with ease and the hard work guides her to the success one after the other step.

Anjum Poonawala’s views about modelling industry is that is not only luck factor or hard work but networking and connection plays an important role. She believes that if one is highly influential person he or she gets modelling assignments, which is not too hard. Being a student of Management, Anjum Poonawala has worked with top brands and top designers of the industry. She was an Airtel Grid Girl model in the year 2011.

Anjum Poonawala has also worked with brands like Shoppers Stop, Bawree Sarees in association with an agency, walked a ramp for a very popular fashion institute, worked for a print campaign, catalogues for a boutique, website covering for Lakme Designer. 

She also auditioned for Lakme fashion week this season in July 2016. She summed up her experience as “every time it is not a cupcake for you and I will keep trying till I am through, sometimes the struggle has to be deep and even if your hope is shaken by your loss just be satisfied and remember God and that God's immense grace on you that He will work somewhere, may be better plans in store for you and that loosing will be just a phase. Make it a proud moment that at-least you got a chance to participate which will keep you focused and will never let you loose hope and that your participation is important too”.

She told JK Monitor that her journey was not very fast but was smooth; she further added that got an opportunity to stand as an Airtel Grid Girl model for an International Buddh race held in Noida.  Her advice for every girl passionate about chasing dreams in modelling industry is to have very good self control.  She further said that passionate girls need to choose assignment not only as per their requirement but even as per their visibility which will show your own character portray in media.

Anjum Poonawala further added that the only thing she kept getting assignment is she accepts all the opportunities coming her way with lot of conviction without making much of a fuss which every Indian model gets into.  She explained that the Indian models have tendency to make fuss about the whole show that run's in and around them so be it make up, hair, styling, clothes, designers (appearance given to you by them), other co-models and so forth. 

She believes that the people working with a Model needs less of a tantrum and more of a work for their investment (time and money) and Model have to go with what investors actually would like to see in you.  “They would never risk their profile by hiring you and getting you things that every Indian model feels will not suit them”, she said.

For Anjum Poonawala, her journey has been quite worthwhile for she was fortunate to get associated with big and renowned brands and designers as a beginner.  She said that models need a good positive attitude and ability to network, to get stable in the industry. That is how she survived with her links and connects. Anjum Poonawala hoped that her journey continues with lot of good work showcasing her talent and ability to project as a style statement for her people.

Born and brought up in a family with moderate values in Mumbai, her father happens to be a Real Estate Consultant and mother a homemaker.  Anjum said that her parents never had an issue but in the beginning when she brought up her passion in front of them and as her own choice they had some disagreements but all she could convey was that it was her passion and not her profession, an experience she should learn. 

She disclosed that her parents never had a great concern but also there had been no support, no encouragement.  Anjum divulge, “When it goes like all you need to do it alone struggle seems to be bit more but my desire was so strong that I was happy to use my effort and make it through the real.  It is all fine when one morning they woke up seeing my picture in Times of India newspaper. My mother was so happy to see me there and there you realise you crossed one level and all charged to go to the next for that very smile on my people's face will show I achieved my bit”.  

Anjum completed her Management from Rizvi Academy of Management Studies where Director was of a great inspiration. “Before stepping into modelling world nothing was pre decided but what actually enhanced my arena was the confidence that was build up during my management days. I feel, along with passion one needs to complete education to lift up confidence so much that grooming outer side is not enough but one need a strong polishing within. The inner self needs to be self motivated and guarded that even if one experience loss can strongly look up in times where you see your lows”.  

“I do not carry any support but my own individual support alone. No friends, who would see and hear my success stories, be proud, cheer me, encourage me to do better and more”.  “Loosing for me is a game of fortune, for I loose once but I gain double of it, is what my potential as a dreamer. Making my dream into reality is what I believe and it happens only when you are happy to accept even your small success and acknowledge it. I have always been same I am so happy to see and receive my littlest of success because I did it my way and not working through anyone else’s principles”.   

“You do have idols, you do have people you see and want to become like them but for me I don’t have any particular person for me. I don’t want to live their life, learn from their stories and make a change yet having own identity and style of living that people would see all together different individual in you and learning from you just the way you did because I see everyone has different experiences and different destinations”, she concluded.