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  • Pashmina Industry needs Transparency and Openness to help the Communities at the bottom of the Pyramid

JAMMU: Today a global campaign was launched to spread awareness and bring in Transparency in the Authentic Pashmina Eco System of J&K and India by it’s founder Henna Babar. Speaking at the launch she explained that the Pashmina Industry of J&K employs lakhs of people in the state of Jammu and Kashmir and is therefore one of the key economic driver of the state. The industry needs a campaign to ensure that the communities that are linked to this authentic eco-system are saved from exploitation. Henna along with Babar Afzal, has been advocating for long term strategic and sustainable growth for the entire authentic Pashmina industry in the global marketplace.

They have been working to bring experts from media, fashion, business, wildlife, ecology, environment, economics and politics and also engage with Governments and policy leaders, to provide the optimum outcomes for the economic and cultural future of the Pashmina industry. Henna explained that the campaign #WhoMadeMyPashmina is a part of the bigger vision that is poised to be a global movement of people who are the consumers of Pashmina in India and across the world. Anyone who has every bought a Pashmina or plans to buy in the future should become a part of this campaign. Speaking at the launch she asked, “Have you ever wondered who made your Pashmina ?

How much they’re paid, and What their lives are like ?” The Pashmina we wear goes on a long journey before it hits store shelves, passing through the hands of Pashmina goat herders, nomads, spinners, weavers, dyers, craft men and craft women across all the three regions of Jammu, Kashmir and Ladakh. Lakhs of people work directly and indirectly to make pashmina (including women). However, the majority of the people who makes Pashmina for the global market live in poverty and unable to afford life’s basic necessities. Many are subject to exploitation and working in unsafe and extreme climatic conditions, with very little earnings. This community suffers because there is no pressure from the consumers who have the power to change the future of these communities by asking tough questions.

She stated that social media with its power and reach can change the future of a very large community and asked everyone to become a part of the campaign. Today everyone has a social media account on Facebook, Twitter or Instagram. Only if people start adding a hashtag #WhoMadeMyPashmina to their posts when they share anything related to Winters, Pashmina, Weddings, Shopping etc. it would get more and more people become a part of a bigger conversation, thereby bring attention of a global audience to this industry. Henna is also the Co-founder of Pashmina Goat Project that believes in a Pashmina industry that values people, planet, creativity and profit in equal measure and that positive change starts with transparency, traceability and openness. She explained that it is impossible for us to make sure human rights across the Pashmina Eco-System are respected and that environmental practices are sound without knowing where our products are made, who is making them and under what conditions.

 

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  • Secretary Education felicitates team

JAMMU: A Band team of Sainik School Manasbal created history by bagging the second position in a zone level band competition held at Panchkula, Haryana. This is for the first time a team from J&K represented by Sainik School Manasbal has bagged a position in a band competition held within or outside the state. Secretary Education Ajeet Kumar Sahu felicitated the Band team of Sainik School Manasbal on their return from the zonal level Band Competition.

The zonal level band competition of north zone was held in Panchkula on 2 December 2018. The teams from Haryana, Punjab, Chandigarh, Himachal Pradesh and Jammu & Kashmir participated in the competition. Sahu congratulated the team and their coach for bringing laurels to the state in general and their school in particular. Sahu asked the State Project Director Samagra Siksha to raise more such bands in government schools. It is pertinent to mention that the conduct of inter-district band competition and sponsoring the state team for participation in zonal competition was done by SAMAGRA Shiksha J&K. 

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SRINAGAR:  The 4th Edition of Kashmir World Film Festival (KWFF) concluded on Tuesday with the screening of a film made in Kashmir 'Laila Majnu' at Tagore Hall. The festival was presented by Zee TV and Zee Cinema networks. The guests who were present on the occasion and distributed the awards include DC Srinagar Syed Abid Rashid Shah, Deputy Director Tourism Reyaz Ahmad, Commissioner Srinagar Municipal Corporation Peerzada Hafizullah Shah, General Manager BSNL Mufti Musharib Gul, CEO Gulmarg Development Authority (GDA) Hanief Balkhi and Chairman Kashmir Hoteliers Club Mushtaq Ahmad Chaya. 

Film Actors Yuvraj Kumar and Rippy Koul were felicitated while Cricketer,  Manzoor Pandow was honoured. On the occasion results of the films screened in the seven day film festival were also announced. The prizes were distributed in three sections National , International and Kashmiri. In National’s category Beautiful Me by Nupur Sandhu won the best Experimental film award, The Story of a race against time (Kotpad Weaving) by Bishwanath Rath won the award for Short Documentary, Kul Gov Garam By Arif Mushtaq Mir won the award for Short Fiction Film, however the special Jury Award was given to Talk to me Precious by Sabarivasan Shanmugan,  Aalorukkam By V C Abhilash for best Feature Fiction Film and the special jury award was given to Sadho By Danish Iqbal and Aamo Aakha Ekse By Pratibha Sharma for best Feature Length Doc. 

In International Section the award for Short Fiction was won by 'The Fear of Silence' (Bhoy) by Zuarijah Mou of Bangladesh, Short Fiction (Jury’s Special) was won by 'The Illusion Seller' (Khayolfurush) by Sharofat Arabova of Tajikistan, Feature Fiction Film award was given to 'Haldaa' by Tauquir Ahmad of Bangladesh. The award for the best Film in 'Kashmir Section' was won by 'The Stitch' (Teab) by Aasiya Zahoor. The mementos were also presented to the sponsors and supporters of the Kashmir World Film Festival. 

Syed Humayun Qaiser, Om Prakash Sharma , Haneef Shaikh and Gulzar Ganai from the Management Committee and Ashok Kaul, Nagesh Bhonlse and Sarvdeep Singh were honoured on the closing ceremony. Festival Director and Founder, Mushtaaque Ali Ahmad Khan while  addressing the audience said he is a bit contended by today’s response. “I hope it increases manifolds in future as well.” “I will try my level best to conduct these film festivals till the end of my life and also I will leave a team behind who will hold these film festivals even after my life,” said Mushtaaque Ali Khan.