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  • Tassaduq urges media for proactive, positive role for promotion of tourism in JK

AHMEDABAD: In an endeavour to boost the tourism through nationwide promotional campaign, the Department of Tourism Jammu & Kashmir participated in Travel & Tourism Fair (TTF) Ahmedabad where besides attracting a lot of trade visitors the Department was awarded for the best presentation. On the side-lines of TTF Ahmedabad, Director Tourism Kashmir Tassaduq Jeelani had an extensive interaction with the media fraternity of Gujarat and held meetings with leading tour operators of Gujarat wherein he highlighted the tourism potential of the state of Jammu & Kashmir.

 Tassaduq briefed the participants about diversity in tourism infrastructure of the State – ranging from Pilgrim Tourism for devotees going to Vaishno Devi and Amarnath to Adventure Tourism including Trekking, White Water Rafting, Snow Skiing, Mountaineering, Paragliding in addition to the Leisure Tourism. He also gave invitation to the national media to come to Kashmir and witness the upcoming Kashmir Festival (Kashmir Paryattan Utsav) in October. He assured everyone that J&K is a safe destination for tourists given the zero-crime rate against tourists and described J&K as the safest destination for women in the world.

Tassaduq met the Chief Editor of Gujarat, leading newspaper of Gujarat Shreyansh Shah and discussed the tourism scenario of the State and highlighted the need for the media to play a proactive and positive role for the promotion of tourism in the State. He also mentioned the role of media to counter the negative perception so as to boost the tourism in the State of Jammu and Kashmir. Director Tourism was accompanied by Assistant Directors Nasir Mahmood and Rupali and tour operators and hoteliers from Jammu & Kashmir.

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  • Tassaduq Jeelani highlights upcoming destinations


SRINAGAR: The department of tourism has embarked upon a countrywide marketing campaign to attract tourists, with its participation in the 34th Indian Association of Tour Operators’ (IATO) Convention, which began at Vishakapatnam on Thursday. The department of tourism has set up a stall at the 3-day Convention attracting leading inbound tour operators from across the country.


During the convention, key travel industry leaders of the country come together to promote the tourism products of their respective places and also forge new partnership and strengthen business ties. During his detailed presentation in business sessions, Director Tourism Kashmir highlighted the tourism products of each region of the State especially new and upcoming destination.


Tasaduq Jeelani urged the travel leaders to promote J&K as the choicest destination, which has innumerable tourism products to offer for travelers. “The State of J&K has almost every tourism product to travelers be it the bewitching landscape, lush green meadows, dense forest cover, fresh streams flowing form high rise snowcapped mountains, unique art and craft, sumptuous food, pilgrim and heritage sites or adventure activities, we have it all,” he said.


In this presentation, Tasaduq Jeelani also highlighted the upcoming destinations like Doodhpathri, Aharbal, Sinthantop, Bungus Valley, Gurez, Yousmarg, etc. The stall of the tourism department also got overwhelming response where visitors were given publicity and promotional material and other information about J&K’s tourism. Director Tourism Kashmir informed them about Kashmir Paryatan Utsav which the department is organizing in the month of October to help offset negative perception about Kashmir.


Tassaduq Jeelani also met Union Minister of State for Tourism KJ Alphons and briefed him about tourist footfall and other services, facilities and infrastructure development in the State. Union Minister also assured Director Tourism of all the support from GoI to promote J&K’s tourism. This year Convention theme is “20 million foreign tourists by 2020." Roughly 1,000 delegates are expected to attend the convention in three days.


On the sidelines of the Convention, Director tourism also had interaction with the print and electronic media during which he apprised them that Kashmir is safe to visit and large number of tourists are currently enjoying their holidays in the Valley. The department will continue marketing campaign in others cities and also organise road shows to attract tourists for autumn and winter season.


The department also aims to tap South Indian market where from large number of travellers have turned up over the past few years for their holidays in Kashmir. Deputy Director Tourism Riyaz A Shah along with local travel agents including  Pilgrim and Leisure Tour Operators Forum Chairman Nasir Shah, Travel Agents Society of Kashmir General Secretary Athar Yamen Narwari, Treasurer SKAL Club Noor Mohammad Shangloo besides others participated in the Convention.

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SRINAGAR: Save Sharda Committee comprising Kashmiri Pandits Wednesday earnestly appealed to the Prime Minister of Pakistan Imran Khan to allow them to undertake Sharada pilgrimage to Muzafferabad Jammu and Kashmir.  “It has been the desire of Kashmiri Pandit community to pay annual visits to these pilgrimage sites since 1947 as prior to that such pilgrimage was a regular feature when devotees from all parts of the State of Jammu and Kashmir used to annually pray for their spiritual emancipation. Our appeals in the past to include pilgrimage option in the cross LOC travel in the past unfortunately elicited no formal response,” Advocate Vinod Trisal said in a statement to CNS.

“We strongly believe such visits would also play an instrumental role in building people to people contact that we are sure will lead to confidence building and for establishing permanent peace in the sub continent,” he said.  “We have a glimmer of hope with your government and request you to personally intervene in the matter so that our lifelong wish to pay obeisance at the temple is fulfilled.”