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  • Skill development vital for effective communication outreach:  Col Rajyavardhan Rathore
  • Workshop attended by eminent professionals from the photography and videography domain

NEW DELHI: Minister of State for Information & Broadcasting, Col. (Retd.) Rajyavardhan Rathore has said that the initiative of the Ministry in organizing the First National Workshop on Photography and Videography was based on the vision of the Hon’ble Prime Minister, whose emphasis has been on upgradation of skills through appropriate training methods and tools. The workshop was designed keeping in mind the basic parameters of the “Skill India” initiative. Relying on the basic principles and outline of the ‘Skill India’ initiative, the workshop was an attempt to hone the skills of Government personnel associated with photography and videography. Speaking on the craft and art of photography, the Minister said that like any other art photography and videography could be mastered through right inputs. The workshop was an appropriate tool in this direction. Shri Rathore stated this in his address at the 1st National Photography and Videography Workshop organized at the National Media Centre here today.

Shri Rathore further stated that as the initiative was innovative in approach involving the professionals associated from the concerned domains, the Ministry would explore the possibility of organizing similar workshops in other parts of the country including the North East wherein the potential was tremendous. The workshop would also act as a facilitating tool in carrying forward the messages of the Government across platforms accessed by different cross sections of the population. As technology was the principal driver of innovation, it had become a critical determinant and catalyst in enhancing the skills of the individual and organization. The impact of the dynamic growth of technology was self-evident as there was a proliferation of changes across formats. The enhanced reach, instant dissemination on social media had impacted the content style and precision of both, photography and videography. This had led to instant communication across different social media platforms.

Recounting the history of photography, Shri Rathore mentioned that pictures had a long lasting impact. Today historic occasions were remembered on several instances only through pictographic description. This was perhaps the reason for the immense popularity of ‘Coffee Table Books’ on different subjects.

Speaking earlier, Secretary (I&B), Shri Bimal Julka said that the workshop had been designed to address the immense skill opportunities that had emerged in the media and entertainment sector. As ‘Skill Development’ was a comprehensive approach involving critical stakeholders in the Government, the endeavor of the ministry was to incorporate the skilling India initiative of the Government across its training programmes. The workshop also provided a platform for the Government to converge its expertise and skills, keeping in mind the challenges of assignments, events in the media space dominated by social media, emerging technologies and competitive environment.

Secretary mentioned that as key programmes and initiatives of the Ministry involved technological prowess and a thorough understanding of contemporary changes, the Workshop was certainly a step in the right direction. He specifically highlighted the role and relevance of the workshop in the context of the archival heritage of the Ministry across platforms. It was for this purpose that an attempt had been made to converge different aspects of technology for both, the photography and video segment. For this purpose professional agencies, specializing in digital technology, animation and graphics had been invited to provide value addition to the personnel associated from Photo Division and Doordarshan.

The workshop has been divided to cover four sessions covering the twin themes of photography and videography. The sessions include:

(i)Art / Visual appreciation, including history of photography

(ii)Technical aspects of Cameras / Lenses

(iii)Process involved in Picture capturing and processing of images and

(iv)Editing and finished product highlighting editing tools and visual effects, including a session of Digitisation of archives.

The key highlight of the workshop was the Joint Session on the History of Art and Appreciation of Photography addressed by eminent photographer, Shri Rajesh Bedi and renowned cinematographer, Shri Santosh Sivan. Both shared their experiences involving the critical themes with regard to content presentation, layout, use of technology, etc. Shri S.N. Singh also gave a presentation on historical perspective and evolution of the issues involved in the History and Art appreciation of the subject.

The one day workshop has been organised with two parallel sessions being held concurrently on Photography and Videography. The parallel sessions have been organised keeping in mind the common themes and integration between platforms and the need of skills / tools and contemporary development in both the sectors. Approximately 25 organisations / Ministries of Government of India are attending the workshop. Over 135 officers are participating in the Workshop.

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NEW DELHI: Sixty-eight companies and five individuals have been honoured by the Government yesterday for their outstanding contribution towards India’s handicraft exports. The Handicrafts Export Awards recognize the excellent export performance of these companies during the year 2012 – ’13, in various handicraft product categories. The Awards also honour individual stalwarts of the sector, with three life-time achievement awards and two special commendations.

 

The Awards have been distributed by Shri Santosh Kumar Gangwar, Union Minister of State for Textiles (I/C) and Shri Rajiv Pratap Rudy, Union Minister of State for Skill Development and Entrepreneurship (I/C) & Parliamentary Affairs, at a very colourful ceremony at Hotel Ashok, New Delhi yesterday evening.

 

Speaking on the occasion, the Textiles Minister appreciated the wide and varied range of handicrafts produced in different regions of the country which are already being exported to different parts of the world. He said that although exporters are doing an excellent job of achieving high rate of growth, there is big scope for improvement. He exhorted the exporters to develop new lines, new products and to give emphasis on skills and good quality to make products more competitive in world market. He assured that the Ministry of Textiles will extend all possible support in this direction.

 

The Awardees

 

M/s C. L. Gupta Exports Ltd, Moradabad received Top Export Award (Trophy) for their performance in “All Handicrafts” category. In addition to this, trophies for Top Export Award were given under 23 product categories. The categories include Art Metalwares, EPNS Handicrafts, Woodwares, Zari Handicrafts, Laces & Embroidery, India Items, Textile based Handicrafts, Fashion Jewellery, Marble Alabaster& Crafted Stones, Papier Mache, Iron Crafts, Jute Handicrafts, Glass Artwares, Ceramic Artwares, Aluminium Artwares, Aggarbatties, Handmade Paper, Leather Items, Eco-friendly crafts, miscellaneous crafts. Top Export Awards were given to woman entrepreneurs also, from each of four regions of the country.

 

41 merit certificates were given for top exports in different product categories. Hat Trick trophy was given to three companies for excellence in exports of EPNS handicrafts, Iron crafts and aluminium artwares.

 

Shri Amar Chand Ahuja of M/s Gobindram Ramchand, Rajasthan; Shri Ravish Khanna of M/s Sunbeam Silver Art Industries from Moradabad and Shri S.P. Dadoo of M/s Blue Art Flower Vases Works, Khurja Uttar Pradesh received Lift Time Achievement awards for their outstanding contribution to the promotion of handicraft exports.

 

Shri Nazmul Islam of M/s Fine Finish Handicrafts, Moradabad and Shri Rajan Puri of Roots India, New Delhi received Special Commendations for their services to the Indian handicrafts sector.

 

Launch of Handicrafts & Carpet Sector Skill Council

 

Coinciding with the Awards, a new institution, Handicrafts & Carpet Sector Skill Council has been launched by the Chief Guest, Shri Rajiv Pratap Rudy, Union Minister of State for Skill Development and Entrepreneurship (I/C) & Parliamentary Affairs. The institution will promote skill development among artisans, craft persons and workers at grassroots level. This would enable them to adopt latest techniques and become more productive.

 

While launching the Council, the Skill Development Minister highlighted the crucial role of skill development in national development. He pointed out that the percentage of our workforce that is skilled is very low as compared to that in China, UK, USA, Japan and Germany. The Minister said that this shows the great need for skill development in all sectors of the economy, so that India becomes competitive in production of good quality products. Skill India is necessary for the success of ‘Make In India’, Shri Rudy said. He added that the Government has taken up skill development as a mission, as an integral part of our national enterprise.

 

Shri Gajendra Singh Shekhawat, Member of Parliament, Shri S.K. Panda, Secretary (Textiles) and Shri S.K. Biswas, Development Commissioner (Handicrafts) were also present during the ceremony. Luminaries from the industry, handicrafts exporters and the media too attended.

 

The Export Awards: A Brief

 

The Handicrafts Export Awards are organized and given by Export Promotion Council for Handicrafts (EPCH), an apex Handicrafts body, to recognize the leading exporters of the country. They are a part of EPCH’s efforts to accelerate the growth of handicrafts exports. The Awards are given away every year.

 

The Awards were instituted by EPCH in the year 1989, under the supervision, guidance and control of The Office of Development Commissioner (Handicrafts). The goal has been to foster a healthy competition within the exporting community, so as to help ensure steady growth of handicrafts exports.

 

The 20thExport Awards have been given to 68 companies from different regions and states of the country, based on their performance in the year 2012-13. The selection of companies is done by a Committee headed by Office of Development Commissioner (Handicrafts). The Committee considers the performance of applicants and selects the awardees on the basis of their export performance under respective product categories and regions.

 

The product categories include Art Metalwares, EPNS Handicrafts, Woodwares, Zari Handicrafts, Laces & Embroidery, India Items, Textile based Handicrafts, Fashion Jewellery, Marble Alabaster & Crafted Stones, Papier Mache, Iron Crafts, Jute Handicrafts, Glass Artwares, Ceramic Artwares, Aluminium Artwares, Aggarbatties, Handmade Paper, Leather Items, Eco-friendly crafts.

 

Handicrafts exports have been growing at an average annual growth rate of 15% during the last decade. Growth during the current year was 30.80% in rupee terms and 17.55% in dollars terms as compared to the previous year; exports of handicrafts during the year 2013-14 were Rs. 23,504.42 crore.

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NEW DELHI: A new institution, Handicrafts & Carpet Sector Skill Council has been launched by Shri Rajiv Pratap Rudy, Union Minister of State for Skill Development and Entrepreneurship (I/C) & Parliamentary Affairs yesterday. The institution will promote skill development among artisans, craft persons and workers at grassroots level. This would enable them to adopt latest techniques and become more productive.

 

While launching the Council, the Skill Development Minister highlighted the crucial role of skill development in national development. He pointed out that the percentage of our workforce that is skilled is very low as compared to that in China, UK, USA, Japan and Germany. The Minister said that this shows the great need for skill development in all sectors of the economy, so that India becomes competitive in production of good quality products. Skill India is necessary for the success of ‘Make In India’, Shri Rudy said. He added that the Government has taken up skill development as a mission, as an integral part of our national enterprise.

 

The Council has been launched at the 20th Handicrafts Export Awards Presentation Function yesterday.  Shri Santosh Kumar Gangwar, Minister of State for Textiles (I/C) presided over the function and distributed the Export awards.  Shri Gajendra Singh Shekhawat, Member of Parliament, Shri S.K. Panda, Secretary (Textiles) and Shri S.K. Biswas, Development Commissioner (Handicrafts) were also present during the ceremony. Luminaries from the industry, handicrafts exporters and the media too attended.