Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. JAMMU: Gaurav Gupta, Spokesperson of Bharatiya Janata Party (BJP), Jammu & Kashmir, has strongly criticized the Omar Abdullah-led government for its selective approach in reviving the Union Territory’s tourism sector following the tragic terror attack in Pahalgam. While the Chief Minister’s decision to convene Special Cabinet meetings in Pahalgam and Gulmarg to restore confidence among tourists is welcome, the complete disregard for the Jammu region—equally impacted in terms of tourism and business—reflects a narrow and one-sided policy, the BJP stated.
In a press release issued here today, the BJP spokesperson Gaurav Gupta said, “The ripple effect of the April 22 Pahalgam terror attack has not spared Jammu. Katra, the gateway to Shri Mata Vaishno Devi shrine and one of the most visited pilgrimage destinations in the country, has seen a steep decline in pilgrim footfall. Jammu’s prominent markets like Raghunath Bazaar, Gandhi Nagar, are struggling, hotels are witnessing mass cancellations, and the overall tourism economy is in distress. Yet, not a single high-level meeting has been planned in Jammu to assess the situation or provide reassurance to the stakeholders,” he noted.
Gaurav Gupta emphasized that a true revival of tourism in J&K demands an inclusive and balanced approach. “Jammu is not merely a transit point; it is a vital pillar of the UT’s cultural and spiritual tourism. From Katra to Patnitop, from historical temples to bustling markets—Jammu offers immense value to the tourism map of the region. The government must recognize this and act accordingly,” he added.
He urged the Chief Minister to immediately convene a comprehensive review meeting in Jammu, involving senior administrative officials, representatives of the Shri Mata Vaishno Devi Shrine Board, hotel and travel associations, and local business leaders. “Confidence-building measures must not be restricted to the Valley alone. Jammu too deserves the same attention, resources, and reassurance. Selective governance will only deepen regional imbalances and further alienate stakeholders,” Gaurav Gupta asserted. The BJP reaffirmed its commitment to equitable development and called upon the administration to adopt a holistic tourism revival strategy that encompasses both Jammu and Kashmir regions.
