Share your story and shine at JK Monitor!đ Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. RAJOURI: The Department of Handicrafts and Handloom Jammu, in collaboration with the National Institute of Fashion Technology (NIFT), Srinagar, successfully organized a one-day capacity building workshop on Packaging, Designing and Branding under the Raising and Accelerating MSME Performance (RAMP) initiative at the Conference Hall, PWD Dak Bungalow, Rajouri.
The strategic initiative marked a significant step towards enhancing the market readiness and competitive capabilities of local artisans and craft-based entrepreneurs. The workshop was aimed at strengthening the marketing skills of artisans and weavers by exposing them to modern techniques and methodologies of branding, packaging and marketing, enabling their products to effectively compete in emerging markets.
During the workshop, it was highlighted that artisans and weavers often remain unorganized and lack basic marketing knowledge, resulting in lower returns for their products. To address this marketing bottleneck, faculty members from NIFT Srinagar showcased successful brand case studies and demonstrated how effective packaging, branding and marketing strategies can help artisans develop their own brands and secure better market value.
The NIFT faculty conducted interactive and live technical sessions focusing on brand building, marketing strategies, packaging innovations and contemporary consumer preferences. The sessions enabled participants to directly interact with experts and seek practical, hands-on guidance.
The workshop was headed by the Assistant Director, Handicrafts & Handloom, Rajouri, Abhinandan Magotra and witnessed active participation from AHTOs, craft instructors and other departmental staff. Besides trainees from departmental centres, members of cooperative societies and independent artisans/weavers also participated in the programme.
Additional Deputy Commissioner, Rajouri, Malikzada Sheraz Ul Haq appreciated the successful conduct of the workshop under RAMP and lauded the departmentâs efforts in promoting artisan-centric interventions, skill upgradation and market linkage initiatives at the grassroots level.
The Department of Handicrafts and Handloom reiterated its commitment to empowering artisans and weavers, enhancing their competitiveness and aligning traditional crafts with modern market demands through structured training programmes, expert collaborations and sustained institutional support.
