JAMMU: J&K BJP Vice-President and former Minister, Priya Sethi, praised Prime Minister Narendra Modi’s visionary initiative ‘Ek Bharat, Shreshtha Bharat’ during the Hariyali Teej Utsav organized by Bharat Vikas Parishad (BVP), Shivalik Branch, Jammu today. The event was celebrated with great cultural fervour and was marked by devotional ceremonies, traditional performances, and community bonding.
Addressing the gathering, Priya Sethi highlighted the significance of the ‘Ek Bharat, Shreshtha Bharat’ initiative as a powerful tool for fostering national integration. She said, “Prime Minister Modi’s campaign is more than just a slogan; it is a reflection of India’s deep-rooted ethos of unity in diversity. This initiative encourages citizens to embrace, respect, and celebrate the rich tapestry of cultures, languages, and traditions that define our great nation.”
She emphasized the role of youth and students in strengthening national unity through participation in cultural exchange programmes, educational collaborations, and inter-state interaction platforms. “Such efforts are nurturing a deeper emotional connection among people across regions and promoting the spirit of one India,” she added. Priya Sethi also lauded Jammu & Kashmir’s unique contribution to India's composite culture.
“Our region has always stood as a symbol of cultural resilience and harmony. Jammu & Kashmir continues to enrich the national identity with its heritage, traditions, and communal harmony,” she said, encouraging the younger generation to actively involve themselves in cultural activities that reinforce national solidarity.
The event, organized by the BVP Ladies Club, was a grand celebration of Hariyali Teej, a festival deeply rooted in North Indian traditions. The festivities included a ceremonial puja dedicated to Lord Shiva and Goddess Parvati, symbolizing eternal love, devotion, and marital bliss. Women, dressed in vibrant traditional attire, observed fasts and offered prayers for the well-being and long life of their husbands.
A highlight of the celebration was the Teej-themed cultural program, featuring traditional songs, folk dances, festive games, and a Teej Queen competition. Women from various age groups participated enthusiastically, showcasing their talent and festive spirit. The celebration reflected the essence of Indian womanhood, values, and rich traditions.
The event witnessed the active involvement of several dignitaries and members of the Bharat Vikas Parishad, Shivalik Branch namely Hriday Chander Vaid–Advisor & State Sanskar Coordinator, Ashok Gupta–Advisor, Ashok Khajuria–President, Rakesh Khajuria–Secretary, Vivek Gupta–Treasurer, Raj Kumari–Incharge, Mahila Sahvagita, Sunita Mahajan–Member, National Mahila Sahvagita, Amita Sharma – Incharge – Mahila Sahvagita Region North-I, and Sunita Gupta – President, B.V.P. Prant Jammu & Kashmir (UT).
All members contributed to the seamless organization of the event, ensuring its spiritual and cultural significance was upheld. The festival not only celebrated religious devotion but also served as a platform for community unity, cultural bonding, and the empowerment of women through active participation. It reinforced the values of togetherness and cultural pride, resonating with the broader vision of ‘Ek Bharat, Shreshtha Bharat’.


