NEW DELHI: Department of Tourism J&K participated in 3-day South Asian Travel and Tourism Exhibition (SATTE) Travel Show which began here on Wednesday. SATTE is one of the biggest travel shows in Asia which has become the launch platform for tourism stakeholders from across the globe to do business in and with India. Besides, J&K Tourism department, over hundred travel agents, hoteliers, other service providers and heads of the various travel and hotel associations from the Jammu, Kashmir and Ladakh regions are participating in the travel show to promote J&K.
Secretary Tourism J&K Sarmead Hafeez and Director Tourism Kashmir Mahmood A Shah along with other senior officers from the department participated in the travel show. Secretary Tourism said SATTE attracts professionals in travel and tourism from across the globe who generate business for the industry. “SATTE is one of the largest tourism shows in Asia where we can project and prmote our tourism destinations. The department will provide all the information about the J&K’ s destinations, products, services to the visitors to attract them to the state,” he said.
Over 20000 visitors including domestic and international sellers and buyers, State tourism officials, heads of international tourism boards, hoteliers, and aviation experts are showcasing their products and services to the global trade community. The travel show also provides an opportunity for the state tourism department to conduct business sessions with the visitors during the three days.
The department at its pavilion showcased short movies on different destinations to the visitors who were mesmerized to see the stunning beauty, splendid art and craft beside unique food of the state. On the first day, large number of visitors turned up at J&K Pavilion to enquire about J&K’s tourism products, new destinations and infrastructure development. The department informed them about the pilgrim, MICE, heritage, art & craft, food, known and lesser known destinations of all the three regions of the state.
The department also distributed comprehensive publicity material in the form of brochures, pamphlets etc containing videos to the visitors showcasing state’s tourism potential. The department is also holding a press conference and ambassadors’ meet at New Delhi in association Travel Agents Association of Kashmir. The meet has been organized in order to make efforts to dilute travel advisories from different European countries on Kashmir.