DODA: An Entrepreneurship Awareness Programme was organized by the Ministry of Micro, Small and Medium Enterprises (MSME) for PM Vishwakarma trained artisans at Government Industrial Training Institute Doda on 18/02/2026
The programme aimed to sensitize and educate artisans about various entrepreneurship opportunities and government support schemes available to them for establishing their own enterprises.
Shri Veenu Ji Koul, Assistant Director, MSME, delivered the keynote address and emphasized the importance of self-employment and sustainable enterprise development. He encouraged artisans to take advantage of various government initiatives designed to promote micro and small businesses.
Shri Jitender Bharti, Functional Manager, DIC, and Shri Neeraj Sharma, Industrial Promotion Officer, provided detailed information about the Prime Minister's Employment Generation Programme (PMEGP) scheme, highlighting its benefits, eligibility criteria, and application process.
Shri Majid Manzoor Khan ,Associate senior faculty , Jammu and Kashmir Entrepreneurship Development Institute (JKEDI) guided the artisans on effective marketing strategies and business planning to enhance the market reach of their products.
Shri Parveen Kumar, Lead District Manager (LDM) Doda, informed participants about various loan facilities and financial assistance available through banks to support new and existing enterprises.
Shri Amanpreet Singh, Superintendent, ITI Doda, expressed his gratitude to all the dignitaries for sharing their valuable knowledge and motivating the trainees. The programme concluded with Shri Raees Ahmad Wani, Senior Faculty, ITI Doda, who highlighted the essential entrepreneurial skills required for successfully setting up and managing an enterprise.
The programme was well attended by PM Vishwakarma trained artisans and proved to be highly informative, empowering them with knowledge about financial support, marketing strategies, and institutional assistance for business development.


