Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. JAMMU: Over 500 candidates from Jammu and its surrounding districts took part in the ITC Mission Sunehra Kal Mega Job Fair, which was organized by ITC Mission SunehraKal (MSK) is ITC Limited’s flagship in collaboration with NIIT Foundation and the District Employment and Counselling Centre (DECC), Jammu, and was successfully held in Jammu on 20 January 2026. The event, which is part of ITC Mission Sunehra Kal’s employability and placement efforts, brought21 reputed employers and jobseekers together for direct engagement, interviews and preliminary assessments.
The candidates were offered opportunities across multiple sectors, with many recruiters conducting on-the-spot interactions and initial interviews which were tailored to the candidate’s skills and career aspirations. The job fair strengthened the local industry and talent linkages and bolstered the placement ecosystem in the region.
The event was graced by several guests, like Mr. Amit Bhasin, J&K Police Services, SSP Traffic, Jammu, who was the Chief Guest, Mr. Mukhlis Ali, Assistant Director, District Employment and Counselling Centre (DECC), Mr. Khalid Sheikh, Officer on Special Duty, J&K Skill Development Mission, Mr. Sachin Sharma, Factory Manager, ITC Limited, Mr. Aman Vashist, HR Executive, ITC Limited, Mr. Giriraj Shah, Senior Program Manager, ITC Limited, Mr. Akhilesh Sharma, National Head, Skills & Livelihood, NIIT Foundation, Mr. Vikrant Chandela, National Head, Placements, NIIT Foundation and Mr. Sumit Bhukania, Zonal Manager, Skills & Livelihood, NIIT Foundation.
Speaking on the occasion, Mr. Giriraj Shah said, “We are extremely happy with the response we have received for this Mission Sunehra Kal program. This showcases our drive to collaborate with our partners and fulfil our objectives.”
The NIIT Foundation Spokesperson, Mr. Akhilesh Sharma said, “The Jammu Mega Job Fair showcases the impact that is possible when industry, government employment services and implementation partners work together. We are committed to equipping local youth with relevant skills and leading them to meaningful employment opportunities.”
The organizersunderscored that the Job Fair was designed to be inclusive and accessible, with on-site assessments that enabled recruiters to identify suitable candidates for entry-level and skilled roles. Follow-up placement support and shortlisting processes will continue after the event to convert interviews into confirmed job offers.
About ITC Mission Sunehra Kal (MSK)
ITC Mission Sunehra Kal (MSK) is ITC Limited’s flagship sustainability programme, aimed at building environmentally resilient, economically empowered, and socially inclusive communities across India. Anchored in ITC’s philosophy of responsible and inclusive growth, MSK addresses long-term development challenges such as climate change, natural resource stress, livelihood vulnerability, and the need for balanced rural and urban development. The mission reflects ITC’s vision of creating a “Sunehra Kal” or a golden future, where growth is aligned with environmental protection and community well-being.
Mission Sunehra Kal follows a structured, long-term framework built around two strategic horizons that guide its planning and implementation. This approach enables the programme to address both ecological sustainability and human development in an integrated manner, while ensuring scalability and sustained impact. The programme is aligned with key United Nations Sustainable Development Goals (SDGs), including SDG 1, SDG 6, SDG 8, SDG 11, SDG 12, SDG 13, and SDG 17, thereby contributing to global sustainability and development priorities.
Horizon 1 of Mission Sunehra Kal focuses on Natural Resource Management (NRM), with the objective of strengthening ecological foundations and enhancing resilience to climate variability. Under this horizon, the programme emphasizes sustainable management of land, water, and other natural resources to improve environmental health and long-term productivity. By adopting a systems-based approach to resource conservation and climate adaptation, Horizon 1 supports sustainable livelihoods while safeguarding ecosystems for future generations.
Horizon 2 centres on Community Development, with a focus on strengthening social and economic capacities within communities. This horizon aims to enhance quality of life by empowering local institutions, promoting inclusive participation, and supporting livelihood security. Through capacity building, institutional strengthening, and community-led planning, Horizon 2 seeks to create resilient, self-reliant communities that are able to sustain development outcomes over time.
Mission Sunehra Kal is implemented through a collaborative, multi-stakeholder approach involving government institutions, civil society organisations, knowledge partners, and local communities. This partnership-driven model ensures community ownership, transparency, and long-term sustainability of interventions across both horizons. By integrating Natural Resource Management and Community Development within a unified framework, ITC Mission Sunehra Kal creates synergies between environmental sustainability and human development.
Overall, ITC Mission Sunehra Kal represents ITC’s commitment to advancing sustainable development through a balanced focus on ecological resilience and community empowerment. By working across these two strategic horizons, MSK continues to contribute meaningfully to the Sustainable Development Goals and to the creation of a resilient, inclusive, and sustainable future for communities across India.
About NIIT Foundation: NIIT Foundation (NF) is a not-for-profit education society (NGO) established by the promoters of NIIT in 2004. The Foundation implements CSR programs for Corporates and Corporate Foundations and also builds strong partnerships with NGOs to drive sustainable and scalable development.
Its mission is to positively impact the underprivileged of the country through educational initiatives and skill development programs. NIIT Foundation has a mandate to reach the unreached, uncared and unattended to ensure inclusive development of India. With a strong pan-India footprint, NIIT Foundation reaches underserved communities across 28 states and 3 Union Territories.
Guided by its mandate to bridge the education and employability gap at the grassroots level, NIIT Foundation implements a wide range of programs and initiatives, including Career and Skill Development programs, Digital Literacy, Financial Literacy, Cyber Security, Community Awareness programs, the Digital Bus initiative, Hole-in-the-Wall Learning Stations, and AI-enabled programs in the IT–ITeS domain.
The Foundation delivers diverse projects ranging from customized CSR initiatives and school programs to college collaborations and community-based interventions. Through structured educational initiatives and skill development training centres in both urban and rural areas, these programs positively impact underserved communities across the country, with placement support provided to all eligible students.
NIIT Foundation’s educational initiatives focus on enabling girls’ access to education and sustainable careers while serving beneficiaries across a wide age range, from 6 to 60 years. These interventions are highly interactive and designed to address diverse learning needs, with a strong emphasis on digital inclusion. Within the education and skill development space, NIIT Foundation stands out for its wide portfolio of impactful, technology-enabled initiatives that actively work toward bridging the digital divide.
NIIT Foundation is a Great Place To Work® (GPTW) certified organization for two consecutive years and ISO 9001:2015 certified, reflecting its strong people-centric culture, robust governance, and commitment to quality and continuous improvement.
