Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. JAMMU: The Business School (TBS), University of Jammu, in association with the Department of Posts, J&K Circle, Government of India, is organising a three-day Management Development Programme (MDP) on ‘Capacity Building for Business & Marketing Skills’ from October 15 to 17, 2026. The programme is designed for executives of the Department of Posts, including Inspector Posts (IPs), Assistant Superintendents of Posts (ASPs) and Grade B officers, with the objective of strengthening their managerial and business capabilities and enhancing their effectiveness in an increasingly competitive and customer-centric environment.
The first day of the programme commenced with the lighting of the ceremonial lamp by the dignitaries. Mr. Adam Mohi-Ud-Din, SSPO, Srinagar Division, and Mr. Shah Nawaz Khan, SSPO, Jammu Division, from the Department of Posts, J&K Circle, attended the inaugural session as special guests. The guests encouraged the participating officers to make the most of the capacity-building initiative to upgrade their business and marketing skills and contribute towards making the Department of Posts more profitable.
Prof. Amisha Gupta, Director, TBS, and Programme Coordinator, welcomed the officers from the Department of Posts and emphasised that such programmes strengthen partnerships between academia and government departments while equipping government officials with contemporary business skills to navigate an increasingly complex business environment.
Prof. Alka Sharma, Dean, Business Studies, encouraged the officers to leverage the extensive reach of the postal network and expand their marketing activities to serve the general public more effectively, including in far-flung areas. All faculty members of TBS were present at the inaugural session.
The academic sessions commenced with an overview of the programme by Dr. Shelleka Gupta, Assistant Professor, TBS, and Programme Coordinator. She outlined the sessions scheduled over the three days and set the tone for the learning activities.
The subsequent session featured a presentation on the ecosystem of the Department of Posts by Ms. Geetika Kohli, Founder, ThinkSta. She highlighted the existing gap between marketing expectations and service delivery in the postal sector and emphasised the need to diversify marketing strategies to address this gap.
The third session was conducted by Dr. Naresh Sharma, Associate Professor, Central University of Jammu, who discussed the challenges faced by customers and explained how effective customer service can transform customer experiences and contribute to enhancing the revenue share of the Department of Posts.
In the concluding session of the day, Mr. Kanav Gupta, CEO, viaENS, delivered a lecture on digital marketing tools that can be leveraged to provide digital services to customers and help the Department of Posts align its service delivery with prevailing market standards. The participating officers actively engaged in the sessions and shared positive feedback at the end of the first day of the programme.
