Mass anti-drug campaign gains unprecedented momentum across Jammu and Kashmir UT

JAMMU/SRINAGAR: The ongoing Nasha Mukt Jammu & Kashmir Abhiyaan is witnessing remarkable public participation across the Jammu and Kashmir UT, evolving into a powerful people’s movement against drug abuse. With coordinated efforts from police, civil society, educational institutions, and community leaders, the campaign reflects a unified resolve to eliminate the drug menace through awareness, enforcement, and grassroots engagement.

Key Highlights:

• Massive participation from students, civil society, religious leaders, and government departments

• Awareness drives, rallies, and interactive sessions conducted across districts

• Youth encouraged to adopt education, sports, and constructive activities

• Strong focus on community vigilance and collective responsibility

• Police combining strict enforcement with preventive awareness initiatives

SRINAGAR: DIPR Organises Cultural Anti-Drug Programme to Sensitise Youth at GSS Balhama

In a continued push under the 100-day anti-drug campaign, the Cultural Unit of DIPR organized an impactful awareness programme, using creative mediums to educate students about the dangers of substance abuse and promote a healthy lifestyle.

Key Highlights:

• Programme themed “Say No to Drugs and Yes to Life”

• Participation of students and school staff in large numbers

• Expert addresses highlighting physical, psychological, and social risks

• Folk performances and skits used to convey anti-drug messages

• Strong appreciation from school authorities for the initiative

BUDGAM: DC Reviews Nasha Mukt Campaign, Calls for Intensified Public Outreach

The District Administration Budgam is accelerating efforts under the anti-drug campaign, with a renewed focus on coordination, monitoring, and public participation to eliminate substance abuse.

Key Highlights:

• Comprehensive review of departmental activities

• Emphasis on synergy among stakeholders

• Focus on awareness campaigns and youth sensitisation

• Directions for intensified IEC activities and grassroots monitoring

• Call for collective action to make Budgam drug-free

SHOPIAN: Traders, Vendors Roped In to Strengthen Anti-Drug Movement

Recognizing the crucial role of the business community, the administration engaged traders and vendors to actively contribute to curbing drug abuse in the district.

Key Highlights:

• Traders urged to report suspicious drug-related activities

• Emphasis on public cooperation with law enforcement

• Business community encouraged to spread awareness

• Assurance of full support from traders’ associations

• Focus on building a community-driven vigilance network

BANDIPORA: Massive IEC Campaigns and Youth Run Reinforce Anti-Drug Message

Bandipora is witnessing extensive awareness programmes alongside innovative initiatives like a cross-country run, highlighting youth engagement as a key pillar in combating drug abuse.

Key Highlights (IEC Campaigns):

• Awareness programmes across पंचायत areas, schools, and urban local bodies

• Multi-departmental participation ensuring coordinated outreach

• Focus on preventive measures and healthy lifestyle choices

• Active engagement of students and community members

Key Highlights (Cross-Country Run):

• Large-scale participation by youth and students

• Promotion of fitness as a counter to drug abuse

• Strong message linking sports with healthy living

• Administration’s commitment to sustained youth engagement

BANDIPORA: Religious Leaders Mobilised for Faith-Based Anti-Drug अभियान

In a strategic move, religious leaders were engaged to amplify anti-drug messaging through faith-based platforms, strengthening moral and community-driven resistance against substance abuse.

Key Highlights:

• Participation of Imams, scholars, and community leaders

• Emphasis on moral and social dimensions of drug abuse

• Commitment to spread awareness through sermons

• Advocacy for value-based education and community vigilance

• Strengthened coordination between administration and religious institutions

BUDGAM: Schools, Departments Lead Grassroots Anti-Drug Activities

Budgam district has emerged as a hub of diverse awareness activities, with schools and departments actively engaging youth through creative and educational initiatives.

Key Highlights:

• Plantation drives, painting competitions, and pledge ceremonies

• Awareness programmes across multiple schools

• Drug awareness marathons and film screenings

• Excise Department sensitising students on legal aspects

• Strong participation reflecting growing public resolve

KISHTWAR: Administration, Civil Society Unite to Intensify Anti-Drug Campaign

A multi-stakeholder approach is being adopted in Kishtwar, bringing together religious leaders, NGOs, and civil society to strengthen implementation of the अभियान.

Key Highlights:

• Suggestions for rehabilitation centres and parental counselling

• Formation of monitoring committees at grassroots level

• Engagement of Self-Help Groups and volunteers

• Strong commitment from stakeholders for collective action

• Focus on prevention, awareness, and enforcement

DODA: Educational Institutions Drive Awareness Through Yoga and Creative Campaigns

Educational institutions in Doda are playing a pivotal role in promoting a drug-free lifestyle through wellness and awareness activities.

Key Highlights:

• Yoga camps promoting mental and physical well-being

• Poster-making competitions spreading anti-drug messages

• Large student participation in awareness programmes

• Focus on discipline, wellness, and prevention

RAMBAN: Media Urged to Lead Awareness Drive Against Drug Abuse

The administration has called upon the media to act as a catalyst in spreading awareness and mobilising public opinion against drug abuse.

Key Highlights:

• Media identified as key partner in campaign success

• Emphasis on digital and social media outreach

• Call for innovative awareness strategies

• Assurance of police support in enforcement efforts

KUPWARA: Mega Pad Yatras Draw Thousands in Support of Drug-Free Society

Kupwara witnessed massive public participation in pad yatras आयोजित across the district, reinforcing the campaign’s grassroots strength.

Key Highlights:

• Participation of around 10,000 people in mega rally

• Strong involvement of youth, students, and civil society

• Awareness through slogans, placards, and public outreach

• Simultaneous yatras across border and remote areas

• Collective pledge to eliminate drug abuse

ANANTNAG: Religious Clerics Join Hands with Administration to Combat Drug Abuse

Religious leaders in Anantnag have pledged active support in spreading awareness and guiding youth away from substance abuse.

Key Highlights:

• Clerics to incorporate anti-drug messaging in sermons

• Emphasis on moral responsibility and community guidance

• Focus on rehabilitation alongside strict enforcement

• Collective resolve to protect youth and society

JAMMU: Poshan Pakhwada Mega Event Promotes Nutrition and Healthy Living

A large-scale awareness कार्यक्रम under Poshan Pakhwada highlighted the importance of nutrition, health, and early childhood development.

Key Highlights:

• Focus on mother-child nutrition and early education

• Distribution of nutrition kits and school supplies

• Awareness on healthy lifestyle and hygiene

• Cultural activities and exhibitions आयोजित

• Strong community participation