Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. RAMBAN: The MSME-Development & Facilitation Office (MSME-DFO), Jammu, Ministry of Micro, Small & Medium Enterprises, Government of India, in collaboration with the district administration Ramban, organised a one-day awareness programme on Branding & Marketing for PM Vishwakarma beneficiaries at Government Senior Secondary School Batote.
The programme aimed to generate awareness among artisans about branding, marketing, product packaging and labelling, digital tools, financial services, skill development, training facilities and various government schemes available for the promotion and development of micro and small enterprises. At the outset, Investigator MSME-DFO Jammu Ankit Sharma welcomed the participants and presented an overview of the programme.
General Manager District Industries Centre Ravinder Kumar Anand highlighted the importance of effective utilisation of government initiatives for enterprise development. The School Principal Rajesh Kumar and IEDS, Assistant Director, MSME-DFO Jammu, also briefed the participants about the various initiatives being undertaken by the Ministry of MSME to support entrepreneurs and artisans.
During the technical sessions, Function Manager DIC Kuldeep Singh delivered a presentation on UT Government schemes. The PM Vishwakarma Scheme was discussed by PMU Team Jammu representative Ajay Pal Singh, with a focus on the support and opportunities available to traditional artisans under the scheme. A detailed session on loan and banking schemes, social security schemes and loan sanction and disbursement mechanisms was conducted by Lead District Manager Devendra Singh, along with inputs on social security schemes from the CSC District Manager.
Assistant Professor Government Degree College Prof. Ajaz Ahmed delivered a session on product packaging, labelling and designing, emphasising the importance of product presentation and marketability of artisan products.
Other speakers briefed the participants about skill development and entrepreneurship schemes, digital payment facilities and account-related services. A detailed presentation on MSME schemes, covering various support mechanisms available for the growth of micro and small enterprises, was also delivered.
The programme provided an interactive platform for PM Vishwakarma beneficiaries and artisans to understand available Government support, improve their product presentation and marketing practices and explore financial, digital, training and enterprise-development opportunities.
