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I will always remember Dr. Priya Ranjan not only as the Chairman of JK Monitor, but as a mentor, guide and elder brother whose kindness shaped my life and work. Write a tribute at JAMMU: The Business School (TBS), University of Jammu successfully concluded a three-day Management Development Programme (MDP) on “Business & Marketing Skills” organized for executives of the Department of Posts, J&K Circle, Government of India. The programme aimed at strengthening the business and marketing capabilities of executives, helping them to perform their responsibilities more efficiently and effectively in a changing business environment.
Mr. Prateek, Director Postal Services (HQ), J&K Circle, Department of Posts was the chief guest for the valedictory session. In his address, he congratulated TBS as participating executives gave a positive feedback about the programme. Further, he stated that the department will look forward to organize such insightful events in collaboration with TBS in future as well.
Addressing the gathering, Prof. Alka Sharma, Dean Business Studies applauded the efforts of whole team of TBS and stated that this programme has helped executives in gaining a fresh perspective about coping up with the upcoming challenges that rapid digitalization has posed. Dr. Shelleka Gupta, Assistant Professor TBS and Programme Coordinator, presented the overall report of three-day MDP and congratulated the executives for successfully attending the MDP.
Earlier, Prof. Amisha Gupta, Director TBS and Programme Coordinator, in her welcome address, highlighted that such programmes act as mutual learning platforms in which academia and public sector can actively collaborate to increase the output of government services. At the end of the valedictory session, the executives were presented with certificates of participation.
The third day of the programme commenced with an informative session by Mr. Bhaskar Suri, Partner AB Industries in which he emphasized on the importance of building employee competencies, motivating frontline staff, and strengthening team performance. The next session was conducted by Mr. Surjit Ganotra, Distribution Head (UT J&K and UT Ladakh), Bharti Airtel on the need for marketing, wherein he discussed the role of marketing in identifying customer needs, exploring business opportunities, and promoting services through digital platforms.
Ms. Maansi Gupta, Founder MG Design School and Samba Sakhi, led the final session on effective communication and customer skills, in which she highlighted the importance of clear communication and customer-centric interactions through group activities. The formal vote of thanks was given by Ms. Priyanka Sharma, Research Scholar TBS. Mr. Ronnie Dutt. Ms. Suranshee Gupta and Mr. Sahil Choudhary, Research Scholars, TBS assisted in coordinating the programme.
