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JAMMU: Terming entrepreneurship as the “need of the hour” for a fast-growing economy, Bharat Priye on Sunday made a strong pitch for a youth-led startup revolution, urging young people to shift from job-seeking to job-creation and play a decisive role in shaping a developed India.
Addressing a gathering after inaugurating a multi-brand footwear outlet, The Comfort Zone 2.0, at Prade near Geeta Bhawan, owned by local entrepreneur Anil Kumar, Priye said that the energy, creativity, and innovation of youth can become the driving force of economic transformation if channelized in the right direction.
He observed that in the present scenario of rising unemployment and limited government opportunities, entrepreneurship offers a practical and sustainable path forward. “The youth of today must break conventional barriers and explore business opportunities, startups, and self-employment ventures. This is not just an option but a necessity for ensuring economic independence and national progress,” he said.
Lauding Anil Kumar’s initiative, Priye described the venture as a model of self-reliance and grassroots enterprise. He said such success stories have the potential to inspire thousands of young people to take the entrepreneurial route, thereby creating a ripple effect of growth and employment generation in society.
Priye emphasized that small and medium enterprises, startups, and local businesses are the backbone of a strong economy. Encouraging youth to identify local needs and convert them into viable business opportunities, he said that innovation at the grassroots level can significantly boost regional development and reduce migration in search of jobs.
Highlighting the role of the government, he urged authorities to create a more enabling ecosystem for budding entrepreneurs by simplifying procedures, ensuring easy access to loans, offering skill-based training, and establishing incubation and mentorship support systems. “A proactive policy framework and handholding support from the government can unlock the immense entrepreneurial potential of our youth,” he added.
He further pointed out that promoting entrepreneurship would not only address unemployment but also strengthen the local economy, enhance productivity, and contribute meaningfully to the vision of Atmanirbhar Bharat. “A nation progresses when its youth are empowered to innovate, take risks, and build enterprises that create value for society,” he remarked.
Priye also stressed the importance of changing societal mindset, encouraging families and institutions to support young individuals in pursuing business ventures rather than limiting them to traditional career paths. He said that fostering a culture of innovation and risk-taking is essential to compete in today’s global economy.
A large number of local residents and youth were present on the occasion, including Anil, Robot, Vicky, Kanav, Pranav, Shubam, Lambu, Goldy, Sahil, Shotu, Vikram, Getu, Vikas, and Sunny, who appreciated the initiative and expressed optimism that more such ventures would emerge in the region.The event concluded with a strong message that empowering youth through entrepreneurship, innovation, and institutional support is key to achieving sustainable economic growth and building a prosperous, self-reliant, and developed nation.
