MUMBAI: As artificial intelligence moves beyond experimentation into enterprise-wide adoption, business executives are increasingly expected to work alongside intelligent systems that can generate insights, automate workflows, and act autonomously within defined objectives. Generative AI and Agentic AI are rapidly transforming how organisations operate, reshaping productivity, decision-making, and strategic execution across industries.
Recognising this shift, IITM Pravartak, the Technology Innovation Hub of IIT Madras funded by the Department of Science and Technology, Government of India, in collaboration with Emeritus, has announced the launch of the Executive Programme in Generative AI and Agentic AI Tools for Business. The four-month programme is designed to equip business professionals with practical, application-oriented AI capabilities, without requiring prior technical or programming expertise.
Recent industry research by trendsetters like Microsoft, LinkedIn, EY, and Deloitte highlights the urgency of this transition. More than 75% of knowledge workers globally now use AI tools in their daily work, while nearly 80% of professionals across generations report regular workplace adoption of AI. In India, over 80% of organisations are actively exploring Agentic AI use cases, signalling a decisive move towards autonomous and intelligent systems in business operations.
Programme Overview and Target Audience
Designed for business executives, managers, consultants, entrepreneurs, and functional leaders, the programme focuses on enabling professionals to apply Generative AI and Agentic AI directly to business workflows. Participants learn to move beyond basic AI usage towards building intelligent, goal-oriented systems that support decision-making, automate processes, and enhance operational efficiency.
The curriculum is particularly relevant for professionals across functions such as strategy, operations, marketing, finance, HR, consulting, and product management who are seeking to integrate AI into real-world business contexts using no-code and low-code tools.
Applied Learning with Business Impact
The Executive Programme in Generative AI and Agentic AI Tools for Business offers a structured, hands-on learning experience that combines conceptual clarity with immediate workplace application. Participants gain exposure to more than 15 industry-relevant no-code AI tools through guided instruction, practical projects, and real-world use cases.
Key learning outcomes include the ability to:
- Automate and optimise business processes using Generative and Agentic AI
- Build intelligent workflows that prioritise tasks and manage complexity
- Extract actionable insights from structured and unstructured data
- Apply AI responsibly to support strategic and operational decision-making
The programme features over 20 hands-on projects and 25+ business-focused use cases, ensuring participants can apply their learning progressively throughout the course.
Faculty Insights
Speaking on the launch, Mr. Laxminarayan G, Guest Faculty at IITM Pravartak said,
“Generative AI and Agentic AI represent a significant evolution in how businesses operate and compete. This programme is designed to help business professionals develop applied AI capabilities that translate directly into workplace impact, enabling them to lead confidently in an AI-driven economy.”
Avnish Singhal, Executive Vice President, Head India & APAC, Emeritus, added,
“AI adoption is no longer limited to technical teams. Through this collaboration with IITM Pravartak, we aim to empower business leaders and professionals with practical AI tools that enhance productivity, decision-making, and innovation across functions.”
Programme Features and Learning Experience
The programme is delivered through a flexible online format, allowing participants to balance learning with professional commitments. It includes:
- Live online sessions led by experienced domain experts
- Few live masterclasses by IITM Pravartak guest faculty
- Dual certification from IITM Pravartak and IBM, validating industry readiness
- A comprehensive AI capstone project integrating all programme learnings
- Optional campus immersion at the IIT Madras Research Park
- Access to Emeritus career support services
This blended approach ensures both flexibility and depth, supporting immediate application in professional roles.
Programme Outcomes
Through the programme, participants will be able to:
- Apply Generative AI and Agentic AI tools to real business problems
- Build intelligent systems that improve efficiency and decision quality
- Simplify complex data into actionable insights
- Create scalable AI-driven workflows across business functions
- Strengthen professional credibility with recognised certifications
Programme Details
- Start Date: March 30th 2026
- Duration: 4 months
- Format: Live online sessions with optional campus immersion
- Eligibility: Minimum Graduates | Minimum Diploma holders with at least 5 years of work experience
- Certification: Dual certification from IITM Pravartak and IBM
For more details, visit the programme page here.


