Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. NEW DELHI: In a bid to address nutrition education alongside food access, Amway India, in partnership with the Nourishing Schools Foundation, today announced the launch of its School Nutrition Education Program during National Nutrition Week. The program works with 12 Government and NGO-run schools across Delhi and Chennai and is expected to benefit over 12,000 individuals including 3,000 schoolchildren, in its inaugural year.
Speaking on this, Rajneesh Chopra, Managing Director, Amway India, stated, “School-age is a decisive stage to shape lifelong habits, and nutrition is at the heart of that journey. According to the Comprehensive National Nutrition Survey (CNNS)[1], every second adolescent faces poor nutrition, with widespread deficiencies in iron, vitamin A, and zinc. By investing in early, preventive action, we are not just teaching children about healthy diets; we are empowering them to become agents of change in their communities. This partnership with the Nourishing Schools Foundation is an extension of our commitment to help transform 5 million lives in India through an inclusive, community-driven approach. It reflects our broader social impact philosophy, integrating health and wellbeing into everything we do, building need-based, evidence-led interventions, and working hand-in-hand with grassroots organisations, government, and global agencies.”
Amway India’s ‘Power of 5’ initiative underlines the importance of promoting healthy habits and food literacy starting from a young age. The launch event brought together educators, non-profit organizations, and officials from the Delhi education department, highlighting a collaborative approach to improving nutrition awareness within school communities. Student presentations, interactive discussions, and the unveiling of a dedicated Nutrition Education Program Toolkit featured prominently, showcasing schools as unique platforms for driving behaviour change and health advocacy.
The 12-month intervention integrates nutrition learning into daily school routines through its specially developed toolkit, which includes games and educational resources to make nutrition both accessible and engaging. Teachers receive training, volunteers are engaged and progress is tracked, with children actively encouraged to take charge of their own health and promote wellbeing in their communities.
Archana Sinha, Co-founder, Nourishing Schools Foundation, added: “Schools have an unparalleled ability to shape young minds and influence family and community behaviours. By equipping children with the right knowledge, skills, and resources, we can create a ripple effect of healthier choices that lasts a lifetime. This collaboration with Amway India is about combining expertise, resources, and vision to make nutrition education a core part of the learning experience for every child.”
Aligned with the country’s vision for a healthier and more informed generation by 2047, the initiative aims to equip young learners with the knowledge needed to become advocates for nutritious living. Through evidence-based strategies and local partnerships, the company reinforces its commitment to enabling informed health choices and strengthening community resilience.
About Amway India's CSR initiatives
Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource or a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people live better lives.
- Amway through its social initiatives has benefitted more than 1.7 million people in the last 27 years of its operations in India.
- Amway India, as part of its nutrition program, “Power of 5” has been working to fight childhood malnutrition and benefitted over 7,40,000 people including 130,000 children.
- Amway India as part of its Livelihood Skills program, has been promoting self-employment and entrepreneurship among underprivileged women. The program has benefitted over 3000 underprivileged girls and women in the states of UP, Bihar, Delhi, Himachal Pradesh, West Bengal and Tamil Nadu.
- Amway India set up 5 telemedicine centres in the Dindigul district to ensure consistent healthcare support to the villagers. This program has eliminated distance barriers and improved access to medical services in distant rural communities. The centre aims at providing free medical treatment to over 35,000 patients in a year.
- Amway India has won many accolades for its social welfare and development work, including the FICCI CSR Award, Golden Peacock CSR Award, Aaj Tak Care Award and ESG Award for its invaluable contribution towards nutrition education and awareness as part of its endeavour to fight against childhood malnutrition. Amway India has also won the CSR Times Award four years in a row since 2018 for its efforts towards eradicating malnutrition, water and soil conservation, the welfare of differently abled individuals, and the empowerment of underprivileged women, besides its work in improving the nutritional status of children below 6 years.
