• Chennai's Geographical Registry introduces new logo to safeguard the heritage and quality of Kashmir's iconic hand-knotted carpets, ensuring buyers receive genuine craftsmanship

SRINAGAR: In a major step aimed at safeguarding the genuineness of Kashmir Crafts and brand promotion, the Geographical Registry, Chennai, has assigned a new logo for the famed Kashmir Hand-Knotted Carpet under its Geographical Indication procedures. GI logo is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.

In a press release issued here today, Director Indian Institute of Carpet Technology (IICT), Nowshera, Srinagar, Zubair Ahmad, stated that a fresh registration certificate with new logo has been issued by the Registrar of Geographical Indications, which is the competent authority for assigning such benchmarks. ā€œThe new logo will be given wide publicity so that exclusivity of hand-knotted Kashmir carpet is secured and buyers handed satisfaction of purchasing genuine hand-made Kashmir carpets,ā€ he added.

Kashmir crafts, which have the reputation for being amongst the very best in niche global markets, are in pursuit of securing GI registration for all categories. Apart from hand-knotted carpet, six other crafts have already been GI registered which include Papier Mache, Kashmir Pashmina, Kani, Sozni, Khatamband and Walnut Wood Carving.

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