JAMMU: The book “What Shapes Us When No One Is Watching” authored by Shahid Ahmed Hakla Poonchi (A published writer, an Author, columnist, independent researcher and motivational speaker) from Poonch district of Jammu & Kashmir, was released during the literary event Jammu Vishwavidyalaya – Sahitya, Sanskriti, Samagam organized by the University of Jammu on 14th March 2026.
The book was released in the presence of prominent dignitaries including Prof. Umesh Rai, Vice Chancellor of the University of Jammu; Prof. Neelu Rohmetra, Dean Research Studies; Sh. Chander Kant, Janab Gulab Saifi, Dr. Dharmendra Singh, Prof. M. K. Waqar, Dr. Farooq Anwar Mirza, Prof. Sadaf Shah (Coordinator of the event), and Dr. Harsimran Singh, Assistant Professor, Department of Punjabi, University of Jammu, along with other dignitaries.
The book explores the unseen habits, thoughts, and choices that shape human character and personal growth, encouraging readers to cultivate self-awareness, resilience, and purposeful living.
Shahid Ahmed Hakla Poonchi has authored more than 50 articles published in newspapers including Hindustan Times Digital Services, Daily Excelsior, Kashmir Observer, State Observer, JK Newspoint, Kashmir Images etc.
His research focuses on the socio-political and ethnographic study of the Gujjar and Bakarwal communities of Jammu & Kashmir. He was also awarded by the then Chief of Army Staff – Late General Bipin Rawat for his exemplary academic achievements in 2018.


