JAMMU: Senior BJP leader and former General Secretary Munish Sharma called on Union Minister of State in the Prime Minister’s Office Dr. Jitendra Singh and held a comprehensive discussion on key sectors including tourism, renewable energy, and smart agriculture aimed at strengthening Jammu’s economy.
During the meeting, Munish Sharma highlighted the immense and largely untapped tourism potential of the Jammu region. He emphasized that Jammu has the capacity to emerge as a major hub for diverse tourism activities such as trekking, winter sports, spiritual tourism, and offbeat travel experiences. He noted that the region offers unique opportunities for peace seekers, adventure enthusiasts, and road trip lovers.
Sharma stressed that tourism opportunities are not confined to a few popular destinations but are spread across all ten districts of Jammu. He underlined the need for proactive measures to develop and promote tourist destinations across the region, from Bani-Basohli to Ramban, and from Rajouri to Poonch. He pointed out that several picturesque and culturally rich locations such as Latti, Dudu, Pancheri, Basantgarh, Dagantop, Sarthaltop, Sinthan Top, Budha Amarnath, Loran, Sangaldan, Bani, and Sarthal have remained unexplored for decades despite their vast potential.
He further said that integrating these destinations into well-planned tourist circuits could significantly boost local employment, encourage small businesses, and strengthen the overall economy of Jammu. Highlighting the scope of adventure tourism, Sharma said activities like river rafting and paragliding can attract a new segment of tourists and help place Jammu prominently on the national tourism map.
Apart from traditional tourist spots, Sharma also drew attention to emerging attractions such as Suchetgarh Border, Tawi Riverfront, Tirupati Balaji Temple, and Jambu Zoo, which are rapidly gaining popularity among visitors. He suggested that with improved infrastructure, effective promotion, and better connectivity, these sites can become major tourist hubs.
In addition to tourism, Munish Sharma emphasized the importance of renewable energy-based smart agriculture to strengthen the rural economy. He advocated for the integration of modern technology with sustainable farming practices, including solar-powered irrigation systems and eco-friendly agricultural models, to enhance productivity and reduce dependence on conventional energy sources.
Dr. Jitendra Singh appreciated the concerns and constructive suggestions put forward by Munish Sharma. He acknowledged the vast potential of the Jammu region and reiterated that the Union Government is committed to its holistic development. He further said that under the leadership of Prime Minister Narendra Modi, several initiatives have been launched to boost infrastructure, tourism, and economic growth in Jammu and Kashmir, and assured continued efforts to develop unexplored destinations and improve connectivity in remote areas.


