Delhi-NCR to host over 35 lakh weddings this season

DELHI: Celebrations, especially weddings, are joyous occasions that bring together friends and family. Weddings are the 4th largest industry in India, and it is expected to add Rs 4.25 lakh crore to GDP in 2023, an industry that will never go out of fashion.

The wedding season has just begun in India, including the Delhi-NCR region, which will host more than 35 lakh weddings this season, according to the traders' body. Alcobev often plays a central role in these festivities.

The International Spirits and Wines Association of India (ISWAI) urges responsible alcobev consumption that can further enhance the celebration of our big-fat Indian weddings.

Ms. Nita Kapoor, Chief Executive Officer (CEO), ISWAI, said, “It is important to note that alcobev products have varying levels of alcohol content. Many believe that a product with a lower alcohol content is a relatively milder product. However, this belief is based on a lack of understanding about the composition of alcohol”.

“One reason behind this misconception is the way alcohol content is labeled and perceived in different beverages. Alcoholic products often display their alcohol-by-volume (ABV), which indicates the percentage of alcohol in the entire SKU. Consumers might mistakenly assume that drinks with a lower ABV alcohol are milder However, standard serving sizes have the same amount of pure alcohol”, said Mr. Suresh Menon, Secretary-General, ISWAI.

Ms. Kapoor, further added, “For instance, a 99ml glass of wine at 13% ABV, a 30ml serving of spirits at 42.8% ABV, or a 257ml glass of beer at 5% ABV all contain the same amount of pure alcohol. In this example, even though the spirits have a higher ABV, they contain the same alcohol per standard serving. This means that drinking multiple glasses of lower-ABV drinks can result in a higher alcohol intake compared to consuming a smaller quantity of a higher-ABV product”.

Moderation of alcobev consumption plays an important role when you choose your drink of preference – what you are consuming, how much you are consuming, and how frequently you are consuming matters.

A successful wedding celebration is one where cherished memories are made without compromising on anyone's well-being. Let us raise our glasses in a toast to love, happiness, and responsible revelry!

About International Spirits and Wines Association of India (ISWAI):

The International Spirits and Wines Association of India (ISWAI), is recognized as an authoritative voice of the Indian Premium Alcoholic Beverage Industry, with a keen insight into government policy, is instrumental in shaping industry perspectives, driving best practices, and promoting responsible use of alcoholic beverages.

Our members include Bacardi, Beam Suntory, Brown Forman, Campari Group, Diageo-United Spirits, Moët Hennessy, Pernod Ricard, and William Grant & Sons, global leaders in the spirits and wine industries. Our members are strong proponents of the ‘Make in India’ ideology, having made substantial investments over the years in different states of the country to embrace indigenisation, and locally manufacture a wide range of Indian Made Foreign Liquor (IMFL) and Bottled in India (BII) products. ISWAI members account for a substantial portion of the tax revenue generated from branded alcoholic spirits and wines across the country, apart from generating employment and business opportunities both directly, and in ancillary industries and services across states.

ISWAI is proud to be an active advocate of Responsible Consumption, and promotes the principle of ‘if you choose to drink, drink less, drink better’.