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RAJOURI: Deputy Commissioner Rajouri Abhishek Sharma, chaired a detailed review meeting with senior district officers and representatives of the concerned departments to review preparations for the district-wide awareness and enrolment campaign under the Pradhan Mantri Fasal Bima Yojana (PMFBY).
During the meeting, a comprehensive district strategy covering departmental convergence, farmer mobilisation, publicity, camp management, enrolment assistance, claim-procedure awareness and monitoring was discussed and finalised.
Under the campaign, 140 awareness, enrolment and claim-procedure camps are scheduled to be organised across different areas of the district from July 11 to July 30, 2026. The camps will serve as farmer-service points where eligible cultivators will be provided information and assistance regarding enrolment, required documentation, correction of application-related deficiencies, insurance coverage, claim procedures and grievance redressal.
The Deputy Commissioner directed all concerned departments to ensure the presence of their nominated officers and officials at the assigned camps. The Agriculture Department, Revenue authorities, Rural Development and Panchayati Raj institutions, banks, Common Service Centres and the implementing insurance company have been asked to function as a coordinated field team.
Special emphasis has been laid on reaching non-loanee farmers, small and marginal cultivators, women farmers, eligible tenant and sharecroppers and farmers residing in remote, hilly and border areas.
The Deputy Commissioner instructed that each camp must clearly explain the procedure for reporting crop loss. Farmers will be advised to report losses arising from notified localized calamities or post-harvest risks within 72 hours through the prescribed channels and to safely retain their application acknowledgement and grievance or claim reference number.
A coordinated publicity campaign will be undertaken through newspapers, official social media platforms, WhatsApp groups, Panchayat-level networks, public announcements and locally appropriate communication channels. Publicity material will clearly indicate the date, time, exact venue, area covered and contact details for every camp.
Messages, posters and audio material will also be disseminated in Hindi and Urdu and wherever required in Gojri, Pahari and Dogri to ensure effective outreach in different parts of the district.
The Deputy Commissioner stressed that the campaign should not be treated merely as a series of awareness meetings. Each camp must result in measurable service delivery, including assistance to farmers, completion or correction of applications, resolution of documentation issues and proper guidance regarding claims and grievances.
A dedicated coordination mechanism has also been established for daily communication, reporting and immediate resolution of issues related to banks, CSCs, land records, portal connectivity and the insurance company. Senior officers will monitor the camps within their respective jurisdictions, while daily outcome-based reports will be reviewed at the district level.
The district administration appealed to all eligible farmers to attend the camps being organised in their respective areas and avail the assistance being provided under the campaign.
The meeting was attended by ADDC, Malikzada Sheraz-ul-Haq; ADC, Ravi Kumar Sihag; ACR Mohd Jahangir Khan; Chief Agriculture Officer (CAO), Rajesh Verma besides other district and sectoral officers.