Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. JAMMU: The Department of Tourism and Travel Management , Central University of Jammu under the patronage of Prof. Sanjeev Jain, Hon’ble Vice Chancellor, successfully organized the university’s weekly academic engagement, Thursday Mind Meet, in the form of a panel discussion. The Thursday Mind Meet serves as a vibrant academic platform for intellectual exchange, encouraging students and scholars to engage with contemporary themes and industry perspectives.
The theme for today’s session was “Cultural Branding Through Digital Storytelling.”The panel featured an eminent speaker, Dr. Juhie Mohan, a popular Radio Jockey from Big FM 92.7, along with the panelists including Sumiran Maheshwari and Simranjeet Kaur (Research Scholars of the Department), and Sambarni and Parveen (students of MBA, Tourism and Travel Management). The session was effectively moderated by Prof. Bharti Gupta.
The discussion commenced with an insightful exploration of storytelling within the framework of cultural branding. Dr. Juhie Mohan, drawing from her rich experience in radio and media communication, elaborated on how storytelling serves as a powerful medium to humanize brands and connect audiences emotionally with cultural narratives. She emphasized that digital storytelling is not merely about content dissemination but about crafting immersive experiences that resonate with audience identity and memory.
Dr. Juhie highlighted that in the digital age, cultural branding thrives on authenticity, relatability, and emotional engagement. She noted that while digital platforms offer vast opportunities for narrative construction, they also present the challenge of constructing and ruining the perception. According to her, “The strength of a story lies not just in how well it is told, but in how truthfully it reflects the essence of culture it represents.” She further stressed that audiences today are discerning, and any disconnect between narrative and reality can weaken the benefits to be drawn from the perception and narrative building.
The panelists also deliberated on the complexities of ensuring authenticity in digital storytelling. It was pointed out that authenticity is co-created involving storytellers, communities, and audiences, and therefore must be grounded in genuine cultural representation rather than superficial or commercialized portrayals. Ethical storytelling practices that respect cultural integrity while adapting to evolving digital formats were deliberated with real-world examples.
The interactive panel discussion was followed by an engaging question-and-answer session with students and research scholars, fostering critical dialogue and a deeper understanding of the subject.
The event was graced by Prof. Vandana Sharma, Convener of Thursday Mind Meet. The proceedings were smoothly conducted by Dr. Ajay Morea, who served as the Master of Ceremony. The session concluded with a formal vote of thanks presented by Mr. Rahul Thakur.
