Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. JAMMU: The International Marketing Conference 2026 commenced at the Indian Institute of Management Jammu on 03 July 2026 at Mandapam Auditorium, bringing together globally renowned academicians, researchers, industry leaders, and scholars to explore the future of marketing in the AI era.
The inaugural ceremony featured the traditional lamp lighting ceremony and Saraswati Vandana, followed by the unveiling of the Book of Abstracts, highlighting the conference's commitment to advancing cutting-edge marketing research and academic excellence. The distinguished dignitaries were felicitated for their invaluable contributions to marketing scholarship and global academia.
The inaugural ceremony was presided over by Prof. B.S. Sahay, Director, IIM Jammu & Conference Patron, and featured Prof. Denish Shah, Professor, Georgia State University & Member, Conference Advisory Board; Prof. David W. Stewart, Professor, Loyola Marymount University & Member, Conference Advisory Board; Prof. Jabir Ali, Dean, Faculty & Research, IIM Jammu. Dr. Rashmi Ranjan Parida, Co-Chair, International Marketing Conference 2026; and Dr. Archana Sharma, Co-Chair, International Marketing Conference 2026 graced the inaugural ceremony.
Prof. Denish Shah, Professor, Georgia State University & Member, Conference Advisory Board, highlighted how AI-driven hyper-personalization is transforming marketing while emphasizing that the human element will continue to remain at the core of meaningful customer engagement. He encouraged scholars to harness emerging AI technologies responsibly to create customer-centric, ethical, and future-ready marketing solutions.
Prof. David W. Stewart, Professor, Loyola Marymount University &Member, Conference Advisory Board, emphasized that marketing extends beyond a business function, serving as a powerful driver of innovation, value creation, economic prosperity, and societal progress. He underscored its pivotal role in connecting people, resources, and opportunities to improve lives and foster sustainable development.
Prof. B. S. Sahay, Director, IIM Jammu & Conference Patron, highlighted how Artificial Intelligence is revolutionizing every facet of marketing from innovation and consumer engagement to digital commerce and decision-making. Drawing insights from the recent AI Summit in New Delhi, he shared compelling anecdotes on AI's transformative impact across industries, including filmmaking, website development, content creation, and everyday life. He encouraged participants to harness AI-driven technologies to advance research, foster responsible leadership, and shape a future driven by innovation, sustainability, and inclusive growth.
Prof. Jabir Ali, Dean, Faculty & Research, IIM Jammu, highlighted the conference as a testament to the growing global momentum in AI-driven marketing research. He encouraged scholars to leverage the platform to refine their ideas, foster meaningful collaborations, and contribute to future-ready, globally relevant marketing scholarship. He further emphasized that such academic forums are instrumental in nurturing research excellence, accelerating innovation, and building a vibrant global community of scholars committed to addressing contemporary business and societal challenges.
Dr. Rashmi Ranjan Parida, Co-Chair, International Marketing Conference 2026, welcomed the delegates and outlined the conference's vision of serving as a vibrant global platform for intellectual exchange, collaborative research, and advancing excellence in marketing scholarship.
The inaugural session concluded with a vote of thanks by Dr Archana Sharma, Co-Chair, International Marketing Conference 2026, who expressed gratitude to the distinguished dignitaries, IIM Jammu Leadership, delegates, scholars, organizers, & participants for making the inauguration a resounding success
The inaugural day of the International Marketing Conference 2026 featured intellectually enriching Plenary Sessions led by globally renowned academicians, who shared forward-looking perspectives on the evolving landscape of marketing in the age of Artificial Intelligence. The deliberations explored emerging themes such as AI-enabled consumer experiences, digital transformation, sustainability, innovation, responsible marketing, and the future of global marketing scholarship, inspiring participants to rethink conventional paradigms and embrace interdisciplinary, technology-driven research..
Complementing the plenary sessions, the conference hosted multiple parallel technical sessions across thematic tracks, including Technology, AI & Advanced Marketing Analytics; Digital, Social & Omni-Channel Marketing; Consumer Insights & Experience; Sustainability, Ethics & Social Impact; B2B, Value Chain, Branding & Pricing Strategies; and Emerging & Rural Market Strategies. Scholars from premier institutions presented cutting-edge research on topics ranging from AI-driven marketing, hyper-personalization, influencer marketing, immersive brand experiences, green consumer behaviour, financial technologies, tourism marketing, blockchain, quick commerce, luxury branding, rural markets, sustainability, and responsible innovation.
The technical sessions fostered vibrant scholarly discussions, constructive feedback, and interdisciplinary dialogue, providing researchers with valuable opportunities to refine their work, exchange ideas with experts, and build meaningful academic collaborations. Together, the plenary and technical sessions reaffirmed the conference's commitment to advancing impactful marketing research with global relevance and societal significance.