IIM Jammu to host the Prestigious 13th AIM–AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2026

JAMMU:The Indian Institute of Management Jammu organized a press conference to share details of the upcoming 13th AIM–AMA Sheth Foundation Doctoral Consortium & International Marketing Conference (DC–IMC 2026), scheduled to be held from 1st to 4th July 2026 at the IIM Jammu Campus. Organized in collaboration with the Academy of Indian Marketing (AIM) and the AMA Sheth Foundation, USA, the prestigious four-day international academic event will bring together globally renowned marketing scholars, distinguished journal editors, eminent faculty mentors, doctoral researchers, industry leaders, and practitioners from leading universities, business schools, and research institutions across India and around the world.

 The founder of the AIM–AMA Sheth Foundation is Prof. Jagdish N. Sheth, Charles H. Kellstadt Professor of Business at Emory University's Goizueta Business School, USA. Prof. Sheth has made pioneering contributions to consumer behaviour, relationship marketing, marketing strategy, and global business over a distinguished academic career spanning more than five decades. A recipient of the Padma Bhushan, one of India's highest civilian honours, and the only marketing scholar to have received all four prestigious awards of the American Marketing Association. 

Prof. B.S. Sahay, Director, IIM Jammu, presided over the press conference and highlighted the significance of hosting the prestigious 13th AIM–AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2026. Prof. Jabir Ali, Dean Faculty & Research, IIM Jammu, enriched the press conference with his distinguished presence and key insights. Dr. Ateeque Shaikh, Doctoral Consortium Co-Chair, along with Dr. Rashmi Ranjan Parida and Dr. Archana Sharma, Co-Chairs of the International Marketing Conference 2026, graced the press conference and shared perspectives on the conference's vision, highlights, and global significance. 

The upcoming event comprises two flagship academic engagements, the 13th AIM–AMA Sheth Foundation Doctoral Consortium (1–3 July 2026) and the International Marketing Conference (3–4 July 2026). The 13th AIM–AMA Sheth Foundation Doctoral Consortium is a premier global The Doctoral Consortium seeks to foster research excellence, intellectual growth, and globally relevant scholarship. Fifty outstanding Ph.D. scholars from premier institutions across India are participating in this doctoral consortium where they will be mentored by internationally renowned faculty mentors, distinguished journal editors, and leading marketing scholars. The Consortium offers an exceptional platform for doctoral scholars to present and refine their research, engage in meaningful academic dialogue, receive expert guidance, and build enduring international scholarly networks. 

Designed to provide an immersive and enriching academic experience, the Doctoral Consortium features Master Classes, Global Cafés, Meet-the-Editors interactions, manuscript development workshops, academic career guidance, multi-method research sessions, and Informal Global Lounges. These thoughtfully curated engagements will enable participants to gain personalized mentoring, constructive research feedback, advanced methodological insights, publishing guidance, and valuable global exposure, equipping them to emerge as confident EN-IN researchers and future academic leaders who contribute meaningfully to the advancement of marketing thought and practice. 

The distinguished line-up also includes Prof. Russell Belk (York University, Canada), Prof. Geeta Menon (NYU Stern School of Business, USA), Prof. David W. Stewart (Loyola Marymount University, USA), Prof. Denish Shah (Georgia State University, USA), Prof. G. Shainesh (IIM Bangalore), Prof. Rajendra Srivastava (Indian School of Business), Prof. Piyush Sharma (Curtin University, Australia), Prof. Sonjaya Singh Gaur (New York University, USA), Prof. Manfred Krafft (University of Münster, Germany), Prof. Matilda Dorotic (BI Norwegian Business School, Norway), Prof. Shankar Ganesan (University of Notre Dame, USA), Prof. Sreedhar Madhavaram (Texas Tech University, USA), Prof. Kartik Kalaignanam (University of South Carolina, USA), Prof. K. Sivakumar (Lehigh University, USA), Prof. Babu John-Mariadoss (University of Texas at Arlington, USA), Prof. Arti Kalro (IIM Ahmedabad), Prof. Debasis Pradhan (XLRI Jamshedpur), Prof. Githa Heggde (MICA), Prof. Janakiraman Moorthy, Prof. Moutusy Maity (University of Southampton, UK), Prof. Pallab Paul (University of Denver, USA), Prof. Rajeev Kumra (IIM Lucknow), Prof. Sandeep Puri (Asian Institute of Management, Philippines), Prof. Sanjeev Tripathi (IIM Indore), Prof. Shaphali Gupta (IIM Kozhikode), and Prof. Tanuka Ghoshal (Baruch College, City University of New York, USA). These eminent scholars will contribute through keynote addresses, masterclasses, mentoring sessions, editorial interactions, panel discussions, and research engagements in both physical and virtual modes, making DC–IMC 2026 one of India's most distinguished international marketing conferences. 

The 13th AIM–AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2026 will bring together an extraordinary constellation of internationally acclaimed marketing scholars, globally renowned researchers, distinguished journal editors, and eminent faculty mentors from leading institutions across the world. Spearheading this distinguished academic gathering is Prof. Jagdish N. Sheth, Padma Bhushan awardee, globally acclaimed marketing thought leader, Charles H. Kellstadt Professor of Business at Emory University, USA, Founder and Chairman of the Academy of Indian Marketing (AIM), and Chief Mentor of the Doctoral Consortium, whose pioneering scholarship and visionary leadership have profoundly influenced the evolution of modern marketing. 

The International Marketing Conference will feature keynote addresses, plenary and parallel technical sessions, research paper presentations, panel discussions, practitioners' roundtables, Meet-the-Editors interactions, and expert feedback sessions across six contemporary research tracks. The 200 Participants from India and abroad will benefit from international networking opportunities, constructive feedback from distinguished session chairs, and interactions with editors of leading international journals, offering valuable insights into the publication process and enhancing the quality and impact of their research. All accepted papers will be published in the Conference Proceedings, while selected papers will be considered for publication in reputed ABDC-, ABS-, and Scopus-indexed journals. Recognizing excellence in research, the International Marketing Conference will honor outstanding scholarly contributions through Overall Best Paper Awards carrying a total prize amount of ₹50,000, along with Best Paper Awards across each of the conference tracks. 

Addressing the media, Prof. B.S. Sahay, Director, IIM Jammu, stated that hosting the 13th AIM–AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2026 marks a defining milestone in IIM Jammu's journey towards becoming a globally connected, research-driven institution. He remarked that the collaboration with the Academy of Indian Marketing (AIM) and the AMA Sheth Foundation, USA, reflects the conference's international stature and the Institute's commitment to advancing academic excellence, innovation, and global knowledge exchange. He further noted that the guidance and mentorship of Prof. Jagdish N. Sheth, Padma Bhushan awardee, globally acclaimed marketing thought leader, Charles H. Kellstadt Professor of Business at Emory University, USA, and Chief Mentor of the Doctoral Consortium add exceptional academic distinction and global significance to the event. He emphasized that the conference will further strengthen India's marketing research ecosystem while firmly positioning Jammu & Kashmir as an emerging destination for international academic conferences, research excellence, and knowledge-driven collaborations. 

Speaking at the press conference, Prof. Jabir Ali, Dean Faculty & Research, IIM Jammu, emphasized that the Doctoral Consortium and International conference represent a premier international platform for advancing high-quality marketing research and fostering interdisciplinary scholarship in the era of Artificial Intelligence. He observed that the convergence of globally renowned scholars, journal editors, researchers, and industry leaders would encourage critical academic discourse, strengthen the interface between research and practice, and generate evidence-based solutions to contemporary business challenges. He further noted that the conference would inspire collaborative research across institutions and disciplines, creating new opportunities for innovation, publication, and global academic partnerships. He added that such engagements reaffirm IIM Jammu's commitment to building a vibrant research culture that contributes meaningfully to management thought, policy, and practice. 

Highlighting the 13th AIM–AMA Sheth Foundation Doctoral Consortium, Dr. Ateeque Shaikh, Doctoral Consortium Co-Chair, stated that the Doctoral Consortium has been conceived as a transformative academic experience that empowers doctoral scholars to evolve into confident, independent researchers and future academic leaders. He remarked that beyond research training, the programme seeks to cultivate intellectual curiosity, ethical scholarship, and a lifelong commitment to knowledge creation that can shape the future of marketing as a discipline. 

Speaking about the International Marketing Conference, Dr. Rashmi Ranjan Parida, Co-Chair, International Marketing Conference 2026, reiterated that the International Marketing conference has been carefully curated to encourage meaningful dialogue between academia and industry while showcasing contemporary research with practical relevance. He expressed confidence that the deliberations would generate actionable insights, inspire innovative thinking, and pave the way for impactful collaborations that address emerging business and societal challenges. 

Dr. Archana Sharma, Co-Chair, International Marketing Conference mentioned that the conference reflects IIM Jammu's growing role in shaping the global academic landscape through international engagement andresearch excellence. She noted that the event would strengthen enduring institutional partnerships, promote cross-cultural academic collaboration, and further establish IIM Jammu and Jammu & Kashmir as a preferred destination for world-class conferences and knowledge-driven initiatives. 

With participation from leading universities, business schools, and research institutions across India and abroad, the 13th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference is set to be a landmark global event in marketing. The conference will reinforce IIM Jammu's position as a centre of excellence in management education and research while strengthening Jammu & Kashmir's emergence as a destination for international academic conferences, research excellence, innovation, and global knowledge partnerships.