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- The latest edition of the brand's flagship initiative offers an inside view of the research, craftsmanship and processes behind every Nat Habit product~
MUMBAI: Every beauty product has a story long before it reaches a consumer's shelf. With Nat Habit LIVE, Nat Habit is inviting people to discover that story firsthand. Returning for its fourth edition, the brand's flagship initiative welcomed actor Sanjana Sanghi for an exclusive walkthrough of the R&D backed ayurvedic kitchen spaces where its Fresh Ayurveda products are imagined, researched and brought to life.
Over the past few editions, Nat Habit LIVE has welcomed renowned beauty creators like Ruchika Rathore, Shreya Sanghi and Shivani Panchali, giving them an opportunity to explore Nat Habit beyond its products. The initiative reflects Nat Habit's belief that meaningful trust is built when consumers can look beyond the claims and see the thinking, expertise and care that shape every formulation.
During the visit, Sanjana followed the making of Nat Habit's Navdha Hibiscus Shampoo, beginning with ingredient selection and moving through research, formulation, preparation in the brand's Ayurvedic Kitchens, manufacturing and quality evaluation. She also joined Swagatika Das, CEO and Co-Founder, Nat Habit, for a conversation on the changing beauty landscape, evolving consumer expectations and how Fresh Ayurveda is being reimagined for today's consumers.
Commenting on the initiative, Swagatika Das, CEO and Co-Founder, Nat Habit, said, "Building consumer trust has always been central to everything we do at Nat Habit. Nat Habit LIVE was created to give people a genuine understanding of how our products are developed, from the ingredients we choose to the research, formulation and manufacturing that happen within our own facilities. We believe that sharing this journey openly helps consumers make more informed choices while encouraging greater transparency across the beauty and personal care industry."
Through every edition, Nat Habit LIVE continues to create meaningful opportunities for consumers and credible voices to engage with the brand beyond the finished product, offering a closer understanding of the expertise, processes and philosophy that define Fresh Ayurveda.
About Nat Habit
Founded in 2019, Nat Habit is a direct-to-consumer beauty and wellness brand focused on fresh, plant-based formulations rooted in Ayurveda and supported by in-house R&D. Operating under the philosophy "Breathe Life”, the brand serves over 40 lakh consumers across India and is backed by Bertelsmann India Investments (BII), Fireside Ventures, Peak XV Partners, Amazon India Fund, Mirabilis Investment Trust, and Sharrp Ventures.