- Pitches for spreading mass awareness, timely disbursement of loan assistance
DODA: District Development Commissioner Harvinder Singh took a detailed review of the progress and implementation status of the Mission YUVA in the district here at a meeting convened the other day.
The meeting was attended by Additional District Development Commissioner Roshan Lal; Additional Deputy Commissioner Bhaderwah Sunil Bhutyal; Sub-Divisional Magistrates, the Heads of Government Degree Colleges, Government Polytechnic College, Chief Education officer, Superintendents of ITIs, Nodal Officers of Udyam Jagriti, Zonal Head and Branch Managers of J&K Bank, Block Programme Managers of NRLM and members of Small Business Development Units (SBDU) and Business Help Desks (BHD).
A detailed PowerPoint presentation on the overall progress and performance of Mission YUVA in the district was given by Deputy Director Employment Rafiq Ahmad Jaral, highlighting key achievements, challenges and future strategies.
The District Development Commissioner laid special emphasis on awareness generation under Udyam Jagriti 4.0 and directed all educational institutions, including Government Degree Colleges, ITIs, Polytechnics and Higher Secondary Schools to organise awareness sessions on Mission YUVA on a regular basis to make the students understand the schemeâs objectives and benefits. Similarly, the Block Programme Managers from NRLM were instructed to cover all Self Help Group members within a month. The Chief Education Officer was also directed to ensure that awareness sessions are held in Higher Secondary Schools for sensitising future potential entrepreneurs.
The Deputy Director Employment informed that a total of 2,282 applications have been received so far, out of which 1,446 cases have been verified by the Small Business Development Units (SBDU) and 1,306 were approved by the District Level Implementation Committee.
However, he said only 473 cases have been sanctioned and 131 disbursed by the banks till date. Taking a serious note, the Deputy Commissioner directed the banks to expedite the sanctioning and disbursement process and ensure that all pending eligible cases are cleared within two weeks.
He further directed all stakeholders to intensify awareness among the general public regarding the features and benefits of Mission YUVA, describing it as a vibrant scheme aimed at nurturing entrepreneurship and self-employment among youth. He also instructed that information about the hiring of contractual positions under the mission, including posts for SBD & BHD, Motivators and External Trainers, be widely publicised. These positions, offering attractive honorariums ranging from âč5,000 to âč50,000, provide excellent opportunities for eligible youth. The last date for submission of applications for SBDU and BHD positions is October 11, 2025 and for Motivators, October 18, 2025.
The Deputy Commissioner also directed the Business Help Desks (BHD) to conduct Output Tracking of established enterprises and ensure that their success stories are shared with the SBDU for uploading on the Mission YUVA portal to inspire and motivate other young entrepreneurs.
The Deputy Commissioner, appreciated the collective efforts of all participating departments and institutions and reiterated the need for time-bound action, close coordination and sustained awareness to ensure that Mission YUVA becomes a cornerstone of youth empowerment, skill development and livelihood generation in District Doda.


