JAMMU: The much-anticipated Basmati Fest 2024, organized by the Jammu and Kashmir Trade Promotion Organization (JKTPO) in collaboration with Sher-e-Kashmir University of Agricultural Sciences and Technology (SKUAST) Jammu, was held today at SKUAST Jammu Campus. The event celebrated Jammu’s globally renowned Basmati rice, highlighting its unique qualities and fostering discussions on enhancing its market potential and cultivation practices.
The event was graced by distinguished dignitaries with Commissioner Secretary Industries & Commerce, Vikramjit Singh, as the Chief Guest and Vice Chancellor of SKUAST Jammu Dr. B.N. Tripathi as the Guest of Honour. Prominent attendees included Khalid Jahangir, Managing Director JTTPO, Rajinder Kumar Sharma Director JKEDI, Rahul Sahai Chairman of PHD of Chamber of Commerce & Industry, Prof. J.P. Sharma, Former Director Research of SKUAST and Ruchika Gupta, Chairperson of FICCI FLO JKL.
In his inaugural address, the Commissioner Secretary emphasised the importance of organic certification for Basmati rice to make it globally competitive. He highlighted the Industries & Commerce Department's efforts under the One District One Product (ODOP) initiative and proposed creating an annual calendar for such events to promote J&K’s flagship products.
He also lauded the collaborative efforts of JKTPO and SKUAST Jammu in organizing the Fest and cited the success of similar initiatives like the Saffron Fest. Vice Chancellor, SKUAST Jammu in his address, acknowledged the historical and economic significance of Basmati rice in the region. He stressed the need for adopting modern farming techniques and enhancing export strategies to empower local farmers economically. He appreciated the government’s initiatives in promoting Basmati rice and highlighted SKUAST’s commitment to supporting these efforts.
In his welcome address, Managing Director, JKTPO, warmly welcomed the dignitaries, farmers, buyers and exporters, emphasising the importance of Basmati Fest as a significant initiative to showcase Jammu’s rich agricultural heritage. He highlighted the role of such events in strengthening the region’s economy by creating direct market linkages and enhancing export opportunities for local producers.
The event concluded with vote of thanks by Rajinder Kumar Sharma (JKEDI, Jammu). He highlighted the event's significant impact on farmers and other stakeholders. He noted how the Fest provided a much-needed platform for market expansion and knowledge sharing, leaving a lasting impression on all participants. The Basmati Fest 2024 brought together farmers, exporters, buyers and industry experts to promote and strengthen the region's agricultural and economic prospects. The event showcased the heritage, aroma and exceptional quality of Jammu’s Basmati rice.
The Buyer-Seller Meet facilitated by JKTPO enabled 15 national-level buyers, including representatives from the All India Rice Exporters Association, to interact with local Basmati producers. These engagements paved the way for promising trade collaborations. The exhibition featured 18 local exhibitors showcasing a diverse range of Basmati-related products, reflecting the vibrancy of the sector.
Other highlights of the event included two engaging panel discussions focused on “Global Market Opportunities for Jammu’s Basmati” and “Advanced Cultivation and Export Strategies for Basmati Rice”, featuring leading exporters, agricultural economists, SKUAST experts, and agronomy specialists. A tasting session allowed attendees to enjoy Dogra cuisine and innovative dishes made from Basmati rice, while a renowned chef’s presentation showcased the versatility of Basmati rice with innovative recipes, emphasizing its potential to enhance global culinary offerings.
The event concluded with captivating cultural performances, celebrating Jammu’s traditions and fostering networking over high tea. The Basmati Fest 2024 was a testament to Government of Jammu & Kashmir’s commitment towards promoting flagship products under initiatives like ODOP.
