Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. JAMMU: The Department of Horticulture Planning and Marketing(DHP&M) today organized the 3rd Multi-Stakeholder Platform (MSP) Meet of 2026 here at Kissan Ghar Narwal Jammu. The event was held under the aegis of Jammu & Kashmir Competitiveness Improvement Project (JKCIP), marking an important step towards strengthening collaboration among key stakeholders in the agriculture and horticulture sectors.
Director Horticulture Planning & Marketing Ghulam Jeelani Zargar inaugurated the meet as the chief guest. The Director welcomed the audience and briefed them about the significance of Multi-Stakeholder Platform meets for overall development of Agri/Horticulture Sector.
The event was also attended by the Dy. Commissioner Sales & Taxes, Director Horticulture, Jammu, Director Agriculture Jammu, Dy. Director Animal Husbandry, experts from SKUAST Jammu, Central University, along with officers from the financial institutions. Their presence added immense value to the deliberations and highlighted the importance of inter-institutional coordination.
In his inaugural address, Mr. Zargar laid emphasis on the uplift of the farming community through flagship initiatives such as the Holistic Agriculture Development Programme (HADP) and JKCIP. He urged the participants to actively project their concerns, challenges and suggestions on such platforms to enable effective, inclusive and farmer-centric policy formulation. He reiterated the government’s commitment to strengthening agricultural value chains, improving market access and enhancing farmers’ incomes.
The meet witnessed an overwhelming response from a wide spectrum of stakeholders, including members of the Kisan Advisory Board, FPOs, progressive farmers, entrepreneurs, traders and HADP/JKCIP beneficiaries. The platform facilitated threadbare and constructive discussions on critical issues related to supply chain management, marketing linkages, post-harvest infrastructure and institutional financing.
The concerns and suggestions raised by participants were addressed in detail by the officers of stakeholder departments. Gen. Secretary Jammu Fruit Association Narwal, Jammu Nitin Jain demanded waiving off GST on walnut to benefit growers / traders and ultimately the consumer. Deputy Commissioner Sales & Taxes assured to take up the matter with the higher authorities for relief.
Director Horticulture emphasized on Kiwi farming which has excellent potential, while Dy. Director Animal Husbandry urged the participants to strive for poultry revival in J&K which is witnessing huge deficit and is being imported from other states.
The event concluded with a felicitation ceremony, wherein the Director, Horticulture Planning and Marketing, felicitated the dignitaries and experts from various institutions in recognition of their valuable contributions and support.
