8.5 lakh Diyas, Blood Donation Camps to mark launch of Sewa Sankalp Abhiyan on Sept 17: BJP

• Month-long Abhiyan from September 17 to October 17 to take message of service, development and Viksit Bharat to every household and booth

JAMMU: BJP will launch its month-long ‘Sewa Sankalp Abhiyan’ on September 17, marking the birthday of Prime Minister Narendra Modi and commemorating his 25 years of dedicated public service, with 8.5 lakh diyas to be illuminated across J&K and blood donation camps organized across the Union Territory as the opening initiatives. The campaign, continuing till October 17, will take a series of service-oriented programmes to every section of society, with special emphasis on youth participation and grassroots outreach.

Former Deputy Chief Minister Dr. Nirmal Singh, accompanied by BJP J&K General Secretary Baldev Singh Billawaria, BJP J&K General Secretary and Sewa Sankalp Abhiyan Incharge Gopal Mahajan, and Media Incharge Dr. Pardeep Mahotra, addressed a press conference at BJP headquarters, Trikuta Nagar, Jammu, and outlined the extensive programme.

Dr. Nirmal Singh said that the Abhiyan reflects the spirit of 25 years of Narendra Modi’s public life, marked by uninterrupted dedication to the nation, first as Chief Minister of Gujarat and subsequently as Prime Minister of India. He said that under Modi’s leadership, India has moved with confidence towards becoming a developed nation by 2047, adding that the objective of the campaign is not merely to commemorate a birthday but to connect people with the larger national development journey.

He said that the ambitious programme will be taken from the national level right down to every booth, involving common citizens and particularly the youth. He highlighted that ‘Aashirwad Ka Diya’ will reach households across J&K, with a target of 100 diyas at every booth, symbolizing people’s participation in the journey of a developed India. Blood donation camps will simultaneously be organized by BJYM on September 17, while blood testing facilities will also be arranged for those who are unable to donate on the day.

Giving an overview, Gopal Mahajan said that the BJP observes service programmes every year around the Prime Minister’s birthday, but this year the party has expanded the initiative into a month-long Sewa Sankalp Abhiyan from September 17 to October 17, with the purpose of making service a mass movement. He said the campaign will include Aashirwad Ka Diya, Seva Chitra–Sapno Ka Bharat, Namo Seva–Unkahi Kahaniyan, Aangan Milan Sewa, Sewa Ke Rang–Rashtra Ke Sang, Sewa Jyoti Yatra, Sewa Mera Yogdan, Sewa Setu Abhiyan and Jan Sewak Mahakumbh, among other programmes.

Explaining the programmes, Dr. Nirmal Singh said ‘Sewa Chitra–Sapno Ka Bharat’ will engage the younger generation through drawing and speech competitions, taking the message of India’s history, present achievements and the vision of Viksit Bharat to students. Through ‘Namo Seva–Unkahi Kahaniyan’, nukkad nataks will narrate stories of development and positive transformation taking place on the ground.

‘Aangan Milan Sewa’ will highlight the contribution of Anganwadi centres and those working at the grassroots, while ‘Sewa Ke Rang–Rashtra Ke Sang’ will use traditional rangoli activities with organic materials to spread the message of national service.

Dr. Singh said that the ‘Sewa Jyoti Yatra’, scheduled for October 7, will carry the message of service and national commitment across villages. ‘Sewa Mera Yogdan’ will promote plantation, cleanliness drives and other service activities in association with social organizations. He stressed that these initiatives are social and service-oriented programmes, not political programmes, and are intended to inculcate a sense of responsibility towards society and the nation.

Dr. Singh further said that ‘Sewa Setu Abhiyan’ will take the concept of Sarkar Aapke Dwar closer to the people, helping them access governance and welfare services. The campaign will culminate in the ‘Jan Sewak Mahakumbh’, bringing together 1.25 public representatives and more workers promoting collective participation and the recitation of the complete Vande Mataram.

The BJP leaders said the central message of the Abhiyan is clear: the celebration of public service should translate into more service to society. They called upon party workers, elected representatives, youth and social organizations to take the programmes beyond party offices and into every village, panchayat and booth, making Sewa Sankalp Abhiyan a genuine grassroots movement for a stronger, developed and self-confident India.