Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. SRINAGAR: Directorate of Handicrafts and Handloom, Kashmir, the Implementing Agency under the World Bank-supported Raising and Accelerating MSME Performance (RAMP) programme, today conducted one-day Capacity Building Programme on Branding and Packaging at the Conference Hall, Exhibition Ground, Srinagar. This workshop is the 7th in the series of Capacity Building Programmes under RAMP.
The session was designed to equip artisans and weavers with practical insights and strategies for effective product branding and modern packaging, which are critical components in enhancing market reach and competitiveness in both domestic and international markets.
Experts and faculty from the Entrepreneurship Development Institute (EDI) Pampore conducted the training, and shared hands-on guidance, case studies, and design approaches.
Over 150 artisans and producers, particularly those engaged in G.I/ODOP/DEH products participated in the event. The programme aimed to empower grassroots craft producers by introducing them to evolving consumer preferences, branding tools, and value-added packaging techniques.
This initiative is part of a broader series of capacity-building efforts under the RAMP scheme aimed at strengthening MSMEs and the artisan community of Kashmir by improving product positioning and market access.