Grand launch of the all-new TATA Harrier.ev – The SUV of SUVs – held at AM TATA Jammu

JAMMU, AM TATA proudly hosted the grand launch of the all-new TATA Harrier.ev, the SUV of SUVs, ushering in a new era of performance, intelligence, and luxury in electric mobility. The highly anticipated launch event took place at AM TATA’s flagship showroom, NH-44 By-Pass Road, Opposite Radisson Blu, Narwal, Jammu and commenced at 5:00 PM.

The ceremony was graced by Chief Guest S. Jasmeet Singh (JKAS), RTO Jammu,Guest Of Honor Mr. Nisar Khan(JKAS), ARTO Jammu along with Mr. Parminder Singh, Patron AM Group whose presence added distinction and highlighted growing regional enthusiasm for sustainable and smart vehicle solutions.

The ceremony was led by the visionary leadership of the AM Group, including Chairman Mr. Jatinder Gupta, Managing Director Mr. Sanjay Mahajan and Directors Mr. Ankur Mahajan, Mr. Tarun Malhotra, Mr. Akshay Mahajan, Mrs. Sharmila Mahajan, Mrs. Vandana Mahajan, Mrs. Sakshi Mahajan, Dr. Chakshu Mahajan, Mr. Aryan Mahajan and Ms. Sahira Mahajan, Mr. Aman Bains Vice President AM Group, whose efforts continue to transform AM TATA into At the heart of the celebration was the unveiling of the Harrier.ev – India’s most powerful, most capable, and most intelligent SUV yet.

It was presented as an SUV that did not force a choice between adventure and indulgence but delivered both. From conquering untamed terrains to gliding through urban landscapes, the Harrier.ev wrapped every journey in a cocoon of unmatched luxury.

Equipped with 504 Nm torque and a QWD dual-motor system, the Harrier.ev was hailed as the best homegrown SUV in India to date, available in four striking colour options, starting at an introductory price of ₹21.49 lakh*.

The Harrier.ev was powered by the advanced acti.ev+ pure EV architecture, making it a performance benchmark, capable of sprinting from 0 to 100 km/h in a segment-best 6.3 seconds using boost mode.

Its six advanced terrain modes, coupled with exceptional ground clearance, allowed it to tame even the most challenging terrains, while passengers luxuriated in the Zenith Suite, an interior setting infused with opulence and intelligent design.

Inside, the SUV boasted a collection of segment-first, industry-first and even world-first features, offering both comfort and cutting-edge innovation. These included:

• Digi Access using Ultra Wide Band for hands-free unlocking
• e-Valet mode
• 540° Surround View system, even revealing what lies underneath the vehicle

The Harrier.ev was described as Tata Motors’ most intelligent SUV ever, designed not just to assist but to anticipate.

In a historic move, Tata Motors also introduced a lifetime warranty on the battery pack of the Harrier.ev, showcasing supreme confidence in their battery technology and offering unparalleled peace of mind to EV owners.

To reflect the stature of this new league of SUVs, AM TATA had also introduced immersive visual merchandising elements at the showroom, enhancing the customer experience and highlighting the Harrier.ev’s advanced capabilities through elevated and interactive showroom displays.

Speaking at the event, Chairman Mr. Jatinder Gupta remarked:
 “The Harrier.ev is not just a car, but a revolutionary step forward. As the SUV of SUVs, it blends power, technology and indulgence like never before. We are honored to launch this flagship model in Jammu and give our customers a glimpse into the future of driving.”

The event witnessed a huge turnout of customers, dignitaries, media personnel and EV enthusiasts, all of whom experienced the Harrier.ev firsthand through product demos, test drives and hospitality curated by the AM TATA team.

Bookings for the all-new TATA Harrier.ev opened immediately after the launch.
 For more information or to book a test drive, customers may contact:
Call: 9484088888 | 9484188888
Showroom Location: NH-44 By-Pass Road, Opposite Radisson Blu, Narwal, Jammu