MUMBAI: Hold onto your bookmarks, Thane! Your favorite literary hub just got a delightful upgrade—Crossword has relocated to a bigger and better space within Viviana Mall! Previously located elsewhere in the mall, the bookstore has now moved to a beautifully refreshed, more spacious home on the 2nd floor, opposite the food court. This expansion comes in response to the growing demand for community-driven literary spaces in Thane, a city that has always embraced the joy of reading.
The new store offers an enhanced browsing experience with a wider selection of books across all genres, from bestsellers to hidden gems. The modern, open layout makes discovering your next favorite read even more enjoyable, while the thoughtfully designed interiors create the perfect space to get lost in stories. Beyond books, you'll find a curated collection of stationery, gifts, and lifestyle products, along with dedicated areas for author interactions, literary discussions, and community events. More than just a bookstore, it’s a place to connect, explore, and celebrate the joy of reading.
"We’re excited to announce the relocation of our Viviana Mall store to a larger, more vibrant space—reflecting our commitment to Mumbai’s ever-growing reading community. As a city where literature thrives, Mumbai has always embraced the joy of books, and we’re honored to be part of this dynamic landscape. We look forward to welcoming book lovers, old and new, into our new home at Viviana Mall."
This move is part of Crossword’s broader vision to enhance the bookstore experience across India. By blending the tangible joy of browsing physical books with carefully curated selections, Crossword reaffirms its commitment to brick-and-mortar bookstores in the digital age.
Now open at our new location in Viviana Mall, Thane—come visit us!
Address: Level 2, Voltas Compound, Viviana Mall, Pokharan Rd Number 2, near Jupiter Hospital, Laxmi Nagar, Thane West, Thane, Maharashtra 400601
About Crossword Bookstore: Crossword Bookstore is India’s leading book retail chain, renowned for fostering a vibrant literary culture. With a legacy of over three decades, Crossword has been a destination for book lovers, offering an extensive collection of books across genres, along with stationery, toys, and curated merchandise. The brand is committed to promoting the joy of reading through engaging book launches, author interactions, and literary events. Dedicated to enriching minds and inspiring conversations, Crossword continues to be a trusted space for discovery, learning, and storytelling. Committed to reaching all corners of the country, Crossword strives to provide access to quality bookstores and the joy of reading to everyone.
