SRINAGAR: Jammu and Kashmir Tourism department is bracing up for second phase of the promotional campaign in Bangladesh, Malaysia and Thailand. The department has already conducted several road shows within and outside the country, besides participated in the travel marts to attract travellers to J&K. Secretary Tourism Rigzin Samphel said after taking local travel and hospitality sector on board, the department will organize interactions with the travel sector from these countries to motivate them to market J&K in their areas.
He said a 10-member team including senior officers from the department along with the local stakeholders will be visiting these countries to tap the market from there. "Tourists are visiting the state and enjoying their holidays here. We will visit these countries and convince the potential travellers and travel agents to come to J&K frequently, ” he said. Samphel said J&K saw a 45 percent increase in the tourist arrivals from Malaysia, Thailand and Bangladesh in 2018.