SRINAGAR: Srinagar Municipal Corporation in collaboration with IEC Partners conducted a week long mega sanitation drive on the embankments of River Jhelum in Raj Bagh Area. The drive involved more than 400 people including sanitation associates of SMC. Focus was to sanitize bunds/ embankment in order to protect waterbodies and in this regard educational teams led by IEC partners were also roped in.
Public addressing system was used extensively to develop and ignite a behavioral change among people in general. Public including students were seen following the drive and giving their valuable feedback to the staff that was being assigned educational program for the residents living nearby.
People from different sections of society came forward and joined this mass movement of cleanliness. Organising frequent cleanliness campaigns to spread awareness about sanitation and hygiene through action drives and play form will continue in coming days said Commissioner SMC Mir Tariq Ali.