MUMBAI/JAMMU: In a vibrant celebration of World Breastfeeding Week, running from August 1 to 7, 2024, the Lifeness Science Institute (LSI) has partnered with Nourish 1000 Days to announce a series of impactful initiatives aimed at promoting breastfeeding awareness and support. This year's theme, "Supporting Breastfeeding: Benefits of Breastfeeding over Formula Feeding to the Mother, Baby, Family & Nation," underscores the importance of breastfeeding for maternal and child health.

Workshops led by Dr. Pooja Singhania

On August 3rd and 5th, renowned lactation expert Dr. Pooja Singhania, PhD, RD, and CDE, will conduct workshops titled "Closing the Gap: Breastfeeding Support for All." These sessions will take place at the FVEG campus in Malad West and Kalyan, focusing on the essential support systems needed to promote breastfeeding. Dr. Singhania will address the challenges faced by mothers and emphasize the critical role of community and healthcare support in facilitating successful breastfeeding experiences.

Nationwide Reel-Making Competition

In an innovative approach to engage the public, LSI and Nourish 1000 Days are hosting a nationwide reel-making competition. Nutrition students and professionals across India are invited to create engaging reels that highlight the negative impacts of formula milk. This initiative encourages participants to showcase their creativity while educating families about the numerous benefits of breastfeeding. The competition aims to empower individuals to make informed feeding choices for their infants.

Community Outreach Event at KDMC Maternity Hospital

Students from the TYBSc and SYMSc programs at LSI will host a community outreach event at KDMC Maternity Hospital in Kalyan West. This event is designed to support and educate pregnant and lactating women in the community.

Event Highlights:

Educational Talk: Experts from Nourish 1000 Days will deliver an informative session covering the fundamentals of breastfeeding, including health benefits and proper breastfeeding positions.

Role Play: LSI students will perform role plays depicting common challenges faced by lactating mothers, providing practical solutions and addressing prevalent myths about breastfeeding.

Focus on Galactagogues: Attendees will learn about foods that promote milk production and how to incorporate them into their daily diets.

Handouts and Millets Distribution: Informative handouts will be distributed, along with donations of millets to enhance the nutritional intake of pregnant and lactating women.

This outreach event reflects the dedication of LSI students to promoting maternal and child health, empowering women with knowledge, and providing practical resources to support breastfeeding.

About World Breastfeeding Week

World Breastfeeding Week is a global campaign aimed at raising awareness and galvanizing action on breastfeeding-related themes. This year’s theme, "Closing the Gap: Breastfeeding Support for All," emphasizes the need for breastfeeding-friendly environments in workplaces and communities, advocating for essential maternity rights and support systems.

About LSI and Nourish 1000 Days

The Lifeness Science Institute (LSI) is a leader in nutrition and dietetics education, merging scientific research with actionable health practices. Nourish 1000 Days focuses on optimal nutrition during the first 1,000 days of life. Together, they are committed to creating impactful initiatives that support maternal and child health, ensuring that every mother and child receives the support they need for a healthy start in life.

As World Breastfeeding Week unfolds, LSI and Nourish 1000 Days invite everyone to participate in these initiatives, fostering a culture of support and awareness around breastfeeding for the benefit of mothers, babies, families, and the nation.

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