- Google-backed Adda247, enter’s into the INR 800 crore CA test preparation market, with the acquisition of Ekagrata.
NEW DELHI: Adda247, India's premier multilingual learning platform backed by Google, Westbridge, Info Edge, and Asha Impact has announced the strategic acquisition of Ekagrata Eduserv Pvt. Ltd., a leading player in the Chartered Accountancy (CA) test preparation segment. This move marks Adda247's entry into the INR 800 crore CA test preparation market, further diversifying its offerings in the competitive exam preparation space.
Ekagrata has built a strong product lineup for CA aspirants, which directly aligns with Adda247's core strategy of providing high-quality online courses for competitive exam preparation. This acquisition is expected to significantly expand Adda247's user base, which currently has 40 million monthly users. It will position Adda247 to capture a substantial share of the booming CA test preparation market. The synergy between Adda247's extensive reach and Ekagrata's domain expertise in CA preparation is expected to create a powerful offering for aspiring chartered accountants, ultimately providing an unparalleled learning experience for hopefuls in the segment.
The acquisition will see Ekagrata's founders and employees becoming an integral part of Adda247, with the Ekagrata brand now wholly owned by Adda247. Anshul Agrawal, founder of Ekagrata and a prominent figure in the CA category, will be appointed Director – CA at Adda247 to lead the category.
Speaking on the acquisition, Anil Nagar, Founder and CEO, Adda247, said, "We've been planning to launch the CA category, and in Ekagrata, we found the perfect team to lead and grow this segment. Over the next several years, we aim to invest substantially in this category and establish a leadership position in the CA test preparation market. With this, our range of offerings has reached a new level of comprehensiveness, catering to aspiring students from every category."
Anshul Agrawal, Founder of Ekagrata, added, "Joining forces with Adda247 presents an exciting opportunity to scale our impact in the CA test preparation space. We look forward to leveraging Adda247's extensive reach and technological prowess to empower more CA aspirants across India."
Adda247 continues strengthening its position as a leading EdTech platform, offering a diverse range of courses for over 500+ examinations, including CUET, NEET, UPSC, Banking, SCC and various government job exams. Before this, the company had made two notable acquisitions - StudyIQ (Jan 2021), and Veeksha (July 2023) - across sectors. Recently, Adda247 announced expansion into the Skilling, Up-Skilling, and Higher Education Sectors to empower youth by making them job-ready and to create high-impact, sustainable talent solutions for businesses.
About Adda247:
Adda247 is India’s top multilingual EdTech platform, offering online courses for over 500 exams and backed by investors like Westbridge, Google, Info Edge, Asha Impact and more. Founded in 2016 by Anil Nagar and Saurabh Bansal, Adda247 aims to make education affordable for over 500 million learners across Bharat, tier-3 & 4 cities, and rural India.
With courses in 12 Indian languages and innovative technology for low bandwidth, Adda247 serves over 40 million monthly users and has 2 million students enrolled in its premium courses. Their offerings include Live Online Classes, On-demand video courses, Mock Tests, E-books, and Books, all tailored for specific exam preparations. Adda247 is dedicated to fostering accessibility and affordability in education, with multiple brands like Adda247 and StudyIQ, addressing specific aspirant needs.
