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Created: 18 January 2020

JAMMU: The North Zone Conference of the media units of the Ministry of Information and Broadcasting (MIB), Government of India concluded today with the main focus remaining on the adoption of an integrated and coordinated approach by both the MIB media units and State Information Department for the dissemination of information about government schemes and programmes. Through these kinds of conferences, the Ministry aims to strengthen synergy between the Media Units in order to ensure last mile delivery in the local language, while simultaneously brainstorming the use of new technology in communication.

In his address, Joint Secretary (P&A), Ministry of Information and Broadcasting, Government of India, Shri Vikram Sahay emphasized on bridging the gap if any between the MIB media units and the state information department so as to work in close coordination with each other for the dissemination of information of government schemes and programmes ranging from education to health or others for the welfare of the common masses.

He further said that every state has its own specialties and peculiarities and it becomes imperative for an officer to use these peculiarities while formulating an outreach plan of a government schemes. He again stressed upon the point that the officers should work with passion for a better output which is also the need of the hour. Shri Vikram Sahay also took feedback from all the Information officers and other staff posted at different locations in north zone about their issues and assured of a timely solution. He also emphasized that interacting with people at grassroot level is very important for the success of the developmental schemes.

Shri Kuldeep Singh Dhatwalia, Principal Director General, Press information Bureau in his address impressed upon the officers to have an objective assessment of all the schemes from the field so that corrective measures could be taken by the government to improve theses schemes further. He further said that information about schemes and programmes of government should reach people in their own language so that the common masses could understand these programmes and policies well for their own welfare.

Dr. Sehrish Asgar, Director, Directorate of Information and Public Relations (DIPR), Govt. of J&K who also attended the conference said that the State Information Department, J&K works in close coordination with MIB media units and this synergy is helping us to disseminate information about GoI schemes to the grassroot level. During the conference today, there was also an important session on RNI circulation and verification by DG, RNI, Shri. Manish Desai. He also mentioned that the digitization of the process for RNI registration is also underprocess.

During the two days of the conference, over 60 officials who are in charge of publicity activities in the North Zone participated. In addition to this, the Indian Information Service officers and representatives from Press Information Bureaus, Regional Outreach Bureaus, All India Radio Units, Doordarshan Units and State information Departments of the UT of J&K, Himachal Pradesh, Punjab, Haryana and Delhi also participated.