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Created: 17 January 2020

JAMMU: Regional Outreach Bureau, Jammu and Kashmir region organised a two day ‘Third North Zone Conference’ of Media units of the Ministry of Information and Broadcasting, Government of India at Jammu today. The Conference aims to give a unique platform to the officers of the Indian Information Service working under different Media Units to converge at a zonal level where they can discuss and deliberate upon the emerging areas of the evolving communication paradigms.

In his opening remarks, Joint Secretary (P&A), Ministry of Information and Broadcasting, Government of India, Shri Vikram Sahay impressed upon the Indian Information Service officers of different media units to work in coordination and effectively promote programmes and policies of the Government of India on ground. He stressed on the need to disseminate information in regional languages as well as enhanced interaction with state governments on a regular basis to bridge the gap between them. He urged the officers to take into account the key indicators and peculiarities of the state while formulating and implementing communication strategies and plan of action for the dissemination of information of the govt. schemes.

Shri Vikram Sahay also took a review of the publicity activities of the media units of North Zone and stressed the need for better physical infrastructure including interconnectivity amongst offices.

In his address, Director General, Bureau of Outreach and Communication, Shri Satyendra Prakash said that the conference has provided a platform for a meaningful and productive dialogue between the officers and showcasing the best practices of the various media units. He also impressed upon the officers of all the media units of MIB to chalk out a strategy to collectively work towards better dissemination of valid and accurate information. He further said that the need of the hour is to link different states with one another through this platform in order to discuss and deliberate upon their issues.

Director General, Press Information Bureau (Home Affairs), Smt. Vasudha Gupta while speaking on the session ‘filling up gaps of information’ during the conference said it was the responsibility of the officials of the Ministry of Information and Broadcasting (MIB) to  find factual information to do away with gaps in information. She also impressed upon the officers to share the credible information among all the media units of MIB and work as a coordinated unit for the proper dissemination of the information at the broader level. She also mentioned that the use of language was at the core of our work whether it is professional or administrative and the need of the hour is to use this language properly.

In the first technical session during the first day of the conference, various sessions were held ranging from zero budget publicity and people centric publicity to the performances and activities planned in the North Zone of MIB.  Director General, Bureau of Outreach and Communication, Shri Satyendra Prakash made a detailed presentation on Zero Budget Publicity and People Centric Publicity and Additional Director General, Press Information Bureau and Regional Outreach Bureau, Jammu and Kashmir Region, Shri Jaideep Bhatnagar and Additional Director General, Regional Outreach Bureau and Press Information Bureau, Chandigarh, Smt. Devpreet Singh represented the previous performances and activities planned for 2020 for the PIB and ROB units of Jammu and Kashmir,  Ladakh and Chandigarh.

Shri Atul Tiwari, Additional Director General, All India Radio, New Delhi during the second technical session gave a detailed presentation on the coordination between Prasar Bharti, Press Information Bureau and Bureau of Outreach and Communication for the dissemination of information of various schemes of the Government of India. Smt. Pragya Paliwal also gave a detailed presentation on the best practices in Press Information Bureau and Regional Outreach Bureaus. Shri Madhunag, ADG, BOC also gave a presentation on ‘Monitoring through Dashboard feedback’.

Earlier in his welcome address, Shri Jaideep Bhatnagar, ADG, PIB and ROB (J&K region) said that this two day conference will give us a chance to review and reflect on the work that the media units of the north zone have been doing and it is an opportunity to meet officers and deliberate upon different issues pertaining to the units. The participating states in the conference are UT of J&K, Himachal Pradesh, Haryana, Punjab and Delhi. Through the Conference, the Ministry aims to strengthen synergy between the Media Units in order to ensure last mile delivery, while simultaneously brainstorm the use of new technology in communication.