JAMMU: With the launch of ‘Swachhata Pakhwada-Swachhata Hi Seva’ igniting a storm of enthusiasm across the country. Both adults and children are actively participating in this sweeping Swachhata (cleanliness) movement, with J&K witnessing a surge of youthful energy in the campaign. The resounding success of the Swachh Bharat Mission, which has spanned nine years, has transformed Swachhata (cleanliness) into a nationwide celebration akin to a festival. The sanitation revolution is gaining momentum through the active involvement of school and college students, read the press release.
The Swachhata Hi Seva campaign by Central Bureau of Communication (C.B.C) J&K & Ladakh has been meticulously planned with daily activities involving students taking center stage. As a part of this initiative a Mini Integrated Communication and Outreach Programme (ICOP) on Ek Tareekh, Ek Ghanta, Ek Saath’was organised by C.B.C Field office Jammu/Kathua in association with Department of Rural Development (J&K) at picturesque Gharana Village of RS Pura in Jammu in which people from all walks of life joined hands to clean the entire panchayat especially the ancient pond “ Amrit Sarovar” at Dev Sathan Gharana.
The programme included a seminar, Expert lectures, cultural programes by the registered artists of CBC J&K, Swachhta Rally . As per the call of Hon’ble PM of India for rejuvenating and conserving the water bodies, an ancient pond which was covered by the weeds as abandoned since decades and was cleaned jointly by the public of panchayats Gharana. A swachhta Pledgre was also administered on the banks of this “Amrit Sarovar”.
In her address Smt Seema Parihar (KAS) Sub Divisional Magistrate R.S.Pura said that the Prime Minister Narendra Modi launched 'Swachhata Hi Seva', a 15-day initiative that requires people to volunteer for clean-up drives and contribute to the goal of Clean India as part of the Swachh Bharat Mission. She further added that keeping our environment clean is a big challenge now a day when we have different types of pollutions being emitted everywhere. The only thing which can bring the positive changes is behavioural changes for protection of environment. She praised the efforts of CBC Jammu/Kathua for their coordination with the Rural Development Department.
Mrs Rajni Bala (KAS) Block Development Officer Suchaitgarh in her address said Swachh Bharat Abhiyaan is a mission that has brought together the entire country to fight against the stubborn evil of insanitation and to ensure a clean India. The fight took on renewed energy through the efforts of the Narendra Modi Government to ensure an open-defection free, clean India.
Sh. Gurdayal Singh Sarpanch Gharana panchayats gave threadbare information about the “Swachhta Hi Sewa” and other programmes being celebrated by Govt of India. He highlighted the main components of Swachhta pledge and their relevance of in day today life.
Vote of Thanks was presented by Sh. Rajesh Sharma in charge C.B.C Jammu/Samba/Kathua. The programme was culminated by felicitation and light refreshment.