Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. JAMMU: Narayana Educational Institutions has launched a moving new campaign that pays tribute to the often-unseen champions of academic success, the parents of JEE and NEET toppers. Titled “Ode to Parents”, the campaign captures authentic moments of joy, emotion, and pride as families witness their children fulfil their dreams of becoming top-tier engineers and doctors.
In a marked departure from traditional competitive exam advertising, this emotionally charged campaign focuses not just on student achievements but also on the families who stand firmly behind them, offering unwavering support and making countless sacrifices along the way.
The campaign was rolled out across four key cities, Hyderabad, Bengaluru, Vijayawada, and Visakhapatnam, using a mix of high-visibility and targeted formats. It featured more than 90 large-format pillars,10 prominent hoardings in Hyderabad, and extensive digital out-of-home placements. In total, it spanned 1,453 complexes and targeted over 3.3 lakh households, ensuring both reach and resonance with the intended audience.
Key Highlights of the Campaign
- Cultural Connection: Reflects the Indian ethos where education is a shared family commitment.
- Fresh Perspective: Moves the narrative away from exam stress to the pride and fulfilment of parents.
- Brand Legacy: Reinforces Narayana’s 46-year legacy of nurturing not just academic brilliance but also the emotional ecosystem surrounding it.
Speaking about the initiative, Dr P. Sindhura Narayana, Director of Narayana Educational Institutions, said:
“For 46 years, we’ve witnessed a beautiful truth, when a student secures top ranks, it’s not just their victory, but the realisation of an entire family’s aspirations. This campaign is our humble tribute to every parent who entrusted us with their most cherished dreams, because at Narayana your dreams are our dreams.”
JEE Advanced AIR 4 ranker ParthVartak shared:
“I am glad our sacrifice has come out so well in this ad. It also talks about my parents’ trust and confidence in me, which is very important in the JEE journey.”
JEE Advanced AIR 7 ranker SahilDeo added:
“It showcases the emotions of joy and pride of my parents perfectly.”
Through such initiatives, Narayana Educational Institutions continues to strengthen its reputation not just as an academic powerhouse, but as a brand that deeply understands the emotional fabric of Indian education, where every student’s achievement is powered by the dream of a family.
About Narayana Educational Institutions
With a vast network of 900+ schools, colleges, coaching centers, and professional colleges across 23 Indian states and 250+ cities, Narayana Educational Institutions is one of Asia’s largest and most respected education groups. With over 46 years of legacy in the field of education, the institution boasts a team of more than 50,000+ highly experienced teachers, R&D heads, and Subject Matter Experts.
Every year, Narayana helps educate over 600,000+ students—from kindergarten to postgraduate studies. The institution remains focused on striking a balance between curricular and co-curricular excellence, enabling students to reach their full potential. Its comprehensive academic programmes are tailored to help students realise their ambitions in engineering, medical, CA, and civil service streams—showcasing a strong commitment to career-oriented education.
At Narayana, the mission is clear: Your dreams are our dreams.