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Written by: JK Monitor News Network

Category: ENVIRONMENT

Published: 06 June 2024

MOHALI: CP67 Mall in Mohali celebrated the World Environment Day with a vibrant and impactful event, which perfectly aligned with this year's World Environment Day theme of "Land Restoration, Desertification and Drought Resilience." In collaboration with Isha Foundation’s globally renowned "Save Soil" campaign, the event underscored the critical importance of soil conservation and sustainable land management. The “Save Soil” campaign is completely in sync with the World Environment Day theme as it focuses on preserving soil health to combat desertification and enhance drought resilience.  

As part of its Corporate Social Responsibility (CSR) initiative, CP67 Mall joined hands with Isha Foundation to support the "Save Soil" campaign, promoting a global effort to save soil and preserve the planet.  The festivities began with an electrifying Flash Mob, which captivated the attendees and set an energetic tone for the evening. This was followed by a visually compelling video presentation, designed to raise awareness about environmental conservation and the pressing issues of land degradation and drought.  

Participants engaged in interactive games aimed at generating environmental awareness, including quizzes and puzzles that educated attendees on the importance of planting trees and maintaining soil health. The distribution of plants further encouraged personal involvement in promoting greenery.  The highlight of the evening was a Musical Band Performance featuring songs themed on protecting the environment. Following this, the significance of soil conservation was showcased through a special choreography, in which the attendees also participated in large numbers.  

The event concluded with a timely message from Mr. Umang Jindal, CEO of Homeland Group, CP67 Mall in Mohali – a project by Unity Homeland, which emphasised the power of collective action in environmental conservation. This was followed by a networking opportunity for attendees to discuss further initiatives and reinforce their commitment to a sustainable future.  

“Through this activity, we aim to motivate Tricity residents to engage in environmental conservation with enthusiasm and pride. Such initiatives are crucial as they not only educate but also motivate the society to take concrete action towards protecting our environment,” said Mr. Jindal.  

This activity by CP67 Mall highlighted the importance of maintaining the productivity of agricultural land to ensure food and water security, mitigate the impact of climate change impact and protect biodiversity by preventing the extinction of more species. By participating in these activities, Tricity residents took meaningful steps towards making their city a model of environmental awareness.  

“As a part of our CSR initiatives, we believe that supporting global ideas like the 'Save Soil' campaign is essential for preserving Mother Earth,” Mr. Jindal said. “Our goal is to demonstrate that civic duty can be both meaningful and enjoyable. We hope to set an example for other cities in India to send across the message that environmental conservation is a collective responsibility that can be taken up by all,” he added.  CP67 Mall remains committed to fostering community engagement and promoting environmental values, aiming to inspire broader societal change through such impactful initiatives.