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JAMMU: Celebrating 25 years of trusted partnership with Tata Motors, Fairdeal Group, J&K’s largest Tata car dealer, proudly unveiled the all-new Harrier.ev—a bold new electric SUV built for the future. The launch marks a significant milestone in Fairdeal’s legacy, combining its decades of customer trust with Tata’s latest innovation in sustainable mobility. The event witnessed the presence of Fairdeal’s Managing Director Sh. Saleem Bakshi, Mr. Farhan Bakshi, Executive Director Sh. Bhagwan Dass Gandotra, Rohit Gandotra, Mohit Gandotra, Ritvik Gandotra, and ASM Mr. Mohd. Danish Afzal from Tata Motors.
The Harrier.ev represents Tata’s most advanced electric offering yet—built on the all-new acti.ev platform and designed to deliver performance, safety, and sophistication in equal measure. With a MIDC-certified range of up to 627 km and available in QWD dual-motor setups and RWD configurations, the SUV offers a seamless and powerful driving experience with instant torque of 504 Nm, fast charging capabilities, and 6 intelligent drive modes. Designed for both city and mountain terrains, it promises to meet the expectations of modern Indian drivers.
What sets the Harrier.ev apart is its bold styling, tech-forward features, and segment-first innovations. From connected LED lighting and a panoramic sunroof to a 14.5-inch infotainment system, ADAS L-2 safety suite, and Dolby Atmos sound, every detail is crafted to offer a premium experience. Tata’s lifetime battery warranty* and 5-star Bharat-NCAP rating further reinforce the SUV’s position as the most reliable and future-ready electric car in its segment.
Speaking at the launch, Mr. Chander Singh Katoch, General Manager at Fairdeal Motors, said, “This isn’t just the launch of a new car—it’s a celebration of how far we’ve come. Completing 25 years with Tata Motors and launching the Harrier. ev together is a proud and emotional moment for the entire Fairdeal family. We invite all Jammu localities to come visit their nearest Fairdeal Motors setup and drive the future of SUVs at any of our showrooms.