GURUGRAM: Krispy Kreme India, a brand under the Curefoods portfolio, celebrated the successful opening of its new flagship theatre store in Gurugram’s KLJ Square. The launch drew hundreds of excited customers who gathered to be the first to experience the brand's new regional hub for Delhi NCR.
The store offered free Hot Original Glazed Doughnuts all day. It opened doors at 10:00 AM to a high-energy crowd, with some fans lining up as early as 8:00 AM. The main attraction was Krispy Kreme's Hot Light, a signal that fresh, HotOriginal Glazeddoughnuts are rolling. The Hot Lightremained on throughout the day, offering every customer the chance to enjoy a complimentary Hot Original Glazed doughnut.
The launch marks a significant milestone in Krispy Kreme's expansion within the Delhi NCR belt, focusing on direct consumer engagement and creating memorable brand moments. The grand opening was a full-fledged celebration, featuring live music, an emcee who engaged the energetic crowd, and exclusive merchandise giveaways. The vibrant, youth-centric atmosphere was amplified by dynamic photo-op installations, where customers eagerly captured and shared their experience.
"The response has been overwhelming, and we are thrilled to officially open our doors in Gurugram," said Shashi Singh, Chief Operating Officer, Krispy Kreme India Business. "This store is more than just a retail space; it's a destination. It is a true theatre experience where customers can see the journey of our doughnuts from start to finish. The hero of this experience is our iconic Hot Light, a sign that customers are about to enjoy the freshest, most delicious, melt-in-your-mouth Original Glazed doughnut possible. It’s truly a full sensory experience.”
A theatre store format is a retail concept where the in-store experience is designed like a live performance, with customers able to see products being made or presented in real time. The newly launched theatre store at KLJ Square brings this concept to life, serving the full range of Krispy Kreme’s iconic doughnuts and beverages.
The launch was supported by a robust digital campaign that built strong anticipation online. Curefoods currently operates70 stores and 100 cloud locations of Krispy Kremein India, with plans to further expand its footprint across key markets.
About Krispy Kreme:
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.
About Curefoods:
Curefoods is a leading house of F&B brands in India. It was founded by Ankit Nagori in 2020. It houses brands like EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle, among others. It has over 450 cloud kitchens and offline stores that cater to over 10 cuisines, across 40 cities in India. Additional information on Curefoods is available at https://curefoods.in
