JAMMU: Dr. Rubia Bukhari, Founder of "The Creative Cocoon: Dr. Rubia Bukhariâs Cocoon Artistry Initiative" is leading efforts to position Jammu and Kashmir as a premier Seri-Tourism destination. This initiative aims to integrate sericulture with tourism, fostering economic growth, empowering rural communities and preserving the regionâs rich cultural heritage.
Known as the "Cocoon Queen", Dr Bukhari envisions Jammu and K as a global hub where visitors can experience the silk-making journey from cocoon to cloth while supporting local artisans and farmers. She has proposed Silk Trails, Demonstration Centers and Eco-Friendly Craft Villages, allowing tourists to engage with traditional silk craftsmanship and learn about cocoon artistry.
Dr. Bukhariâs initiative has been instrumental in promoting sericulture-based skill development across J&K. In collaboration with the Indian Army, she has conducted training workshops in Poonch and Rajouri, impacting villages like Chamba, Ghambir, Dadtote and Darati and many more. As In-Charge of the PG Department of Sericulture at Poonch Campus, University of Jammu, she has introduced innovative sericulture practices, earning national recognition.
Her efforts align with Prime Ministerâs vision of "Atmanirbhar Bharat" and "Nari Shakti," focusing on self-reliance and women's empowerment in rural areas. With government support, the revival of J&Kâs silk industry is gaining momentum, aided by initiatives like the Silk Samagra-2 Scheme and the Central Silk Boardâs strategic plans.
Committed to sustainable development, Dr. Bukhariâs Seri-Tourism vision offers a path to economic resilience while preserving J&Kâs silk heritage. Through her "The Creative Cocoon Dr. Rubia Bukhari's Cocoon Artistry Initiative", she continues to champion this transformative journey, blending tradition with modern entrepreneurial opportunities.
